1015: Inside Black Desert Resort – The Pricing and Demand Playbook
Black Desert Resort built demand fast: tournaments, golf expansion, and members-only amenities that support premium pricing for a modern luxury property. I walk the property with Managing Director Nicholas Gold in Ivins (greater St. George / greater Zion), Utah. ~600 keys, restaurants/banquets, pool, spa, golf Two PGA tournaments and an LPGA tournament in year one…


