1018: Hoteliers: Don’t Get Buried in AI Search — Do This First

Everybody keeps saying “AI” like it’s one thing. It isn’t.

Dr. Producer Suzanne Bagnera, PhD, CHA, CED co-hosts with me for this one, and we bring in Ira Vouk, MBA Vouk, someone we constantly see on the conference circuit. Ira teaches, writes, and helps companies make sense of what’s coming, so we asked her for actionable insights instead of ponderous theory. I’m sharing it here on hashtag#NoVacancyNews because hotels need practical moves, not more theory.

We stick to a few things that actually matter:
🤖 AI isn’t new — but 2022 changed who can use it and how fast it spreads
🔎 Search and distribution change first, so hotels need to make their own websites readable to machines
🧼 Ira calls out “AI-washing” and pushes a simple filter: where does AI show up, what’s the use case, and what ROI do you get

Get Ira’s books:
Hotel Tech 101 Book: https://amzn.to/4aArNll

Hospitality 2.0 Book: https://amzn.to/4cdF7gI

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