The First-Ever Extended Stay Hotel Ads — Here’s Why Choice Hotels Did It

For the first time in history, the extended stay hotel segment has national ad campaigns — and Choice Hotels is behind them.

In this episode of No Vacancy News, Glenn Haussman talks with Matt McElhare, VP & Segment Lead, Extended Stay at Choice Hotels, about what led to this milestone moment and why the company is going all in on building brand love in a category that’s booming.

🛏️ What you’ll learn:

Why Choice launched the first-ever national ad campaigns for extended stay hotels

The messaging behind “Stay in the Rhythm” and “The WoodSpring Way”

How Choice is connecting emotionally with guests who stay longer

WoodSpring Suites performance: 250+ properties open, 4x J.D. Power award winner

How general managers are being positioned as the “hero” of the stay

What this means for loyalty, guest satisfaction, and owner success

Whether you’re an operator, marketer, or just want to understand what’s next in long-term lodging, this episode offers a front-row look at a major industry shift.

🎯 Thanks to our sponsor: Actabl gives you the power to profit — visit Actabl.com

🔔 Subscribe for more industry insights and conversations that matter.