Choice Hotels International Leverages AI Across Its Enterprise with Amazon Web Services, Setting a New Standard for Hospitality Innovation
“This enterprise-wide adoption of AI is the next chapter in Choice Hotels’ history of innovation. As a leader in transformation, we are excited to reimagine how hospitality can adapt and grow,” said Brian Kirkland, Chief Information Officer. “Our relationship with AWS gives us the opportunity to continuously advance our capabilities and turn intelligence into a lasting competitive advantage to support our guests and franchisees.”

