75% of Choice Hotels Fall Under This Man’s Watch—Here’s What He’s Doing About It

What does it take to lead 75% of the entire Hotels portfolio? During the company’s annual conference happening now, #novacancynews grabbed Judd Wadholm, SVP & GM of Core Brands at #ChoiceHotels, to find out exactly how he’s reshaping some of the most iconic brands in American hospitality.

👉 Here’s why you don’t want to miss this conversation:

💼 Oversight of 5,500+ hotels: Judd breaks down what it’s like managing nine major brands—from Comfort to Rodeway Inn—and how these properties make up 75% of Choice Hotels’ footprint.

🛠️ A new owner-first strategy: Hear how the Hero Team is redefining franchisee support with personalized, real-time assistance.

☕ Breakfast and coffee matter more than you think: Learn about new brand initiatives focused on optimizing the guest experience starting first thing in the morning.

🥣 The smarter way to do breakfast: Judd reveals their new breakfast bowl strategy—designed to delight guests without hurting franchisee margins.

🔄 How legacy brands stay relevant: From guest expectations to operational cost controls, Judd outlines the balancing act of evolving established midscale and economy brands.

🔔 If you’re a hotel owner, operator, or investor, this episode offers real insights into how the core of Choice Hotels is adapting and thriving in today’s competitive market.

🙏 Special thanks to our sponsor Actabl

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