Why RevPAR Isn’t Enough for Most Hotel Owners — and What to Do About It

The gap between luxury hotels and everyone else keeps getting wider — and ignoring it won’t make it shrink.

Glenn Haussman speaks with Suraj Bhakta, CEO & Chief Legal Officer of NewGen Advisory, about what’s driving that divide and what owners outside the luxury segment can actually do about it.

Suraj explains why upper upscale and luxury continue to separate from the pack, how price sensitivity hits other segments harder, and why relying on rate alone only goes so far. The conversation stays practical, focusing on how owners think beyond RevPAR and identify total-revenue opportunities without taking on massive capital projects.

Topics include:

• Why luxury continues to outperform other segments

• How price sensitivity affects margins outside luxury

• Moving beyond RevPAR to total revenue thinking

• Experiential revenue ideas that actually move the needle

• Why extended stay keeps attracting owners and capital

• How transaction activity could shape the second half of the year

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