Audio only version of this podcast be found here.

In this episode, we speak with Estella Hale, VP of Products, SHR, to examine the overall distribution landscape and learn how hoteliers can provide relevant content to potential guests. Plus, a look at how the past was about connecting hotels to channels, how the modern customer is upending that philosophy, and how to understand the moment of relevance where a buying decision is made.

Visit: SHR Global to learn more