September 12, 2026

They Turned a 12th-Century Monastery Into a Luxury Hotel

Most people don’t look at a 12th-century monastery in rural Umbria and think, “We should turn this into a hotel.” Cathi Lutjens and Fred Kubierschki did.

Glenn Haussman talks with the owners and operators of Vocabolo Moscatelli about leaving the corporate hospitality world, taking a chance on an unusual opportunity, and building a hotel around the character of the monastery, the region, the food and the kind of hospitality they wanted to create themselves.

Their story is less about opening another boutique hotel and more about having the confidence to build something personal enough that people would travel specifically to experience it.

See how Cathi and Fred turned an old monastery in an under-the-radar part of Italy into an unforgettable luxury hotel experience.

Thanks so much to Actabl for supporting this podcast. Actabl gives you the power to profit. Visit Actabl.com.

ant the weekly roundup of news, videos, and what you might’ve missed from #NoVacancyNews? Text HOTEL to 66866.

More Episodes

  • November 12, 2026

    Hotel Financing in 2026: Why Borrowing at 7.5% Beats Raising Equity

  • November 12, 2026

    Why Hotel Guests Who Try Mobile Keys Never Go Back

  • November 10, 2026

    Staypineapple’s Plan to Cut OTAs Out of Hotel Bookings

  • November 6, 2026

    Why More Women Aren’t Becoming Hotel General Managers