Springboard’s Ben Rafter on Building Smarter, Faster, and More Human Hotels

In this candid conversation, CEO of Hotel Equities & Springboard Hospitality Ben Rafter joins Glenn Haussman to unpack what hoteliers really need to focus on right now.

📈 What we talk about:

How to use AI to fix real problems like workforce scheduling

Why ops, finance, and revenue management are more critical than ever

Bridging the gap between tech and human connection

The urgent need to modernize how hospitality recruits and trains future leaders

Springboard’s expansion strategy and what mid-size operators must do to stand out

What innovation looks like in a flat market — and why now’s the time to do it

Ben blends tech fluency with operational discipline and entrepreneurial spirit — and his take on where we’re headed is worth your time.

💼 Special thanks to our sponsor: Actabl gives you the power to profit — visit Actabl.com

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