Red Roof’s Game-Changing Strategy: Exclusive with President Zack Gharib at AAHOA

Catch this exclusive AAHOA floor interview with Red Roof President Zack Gharib where we discuss his first year in this role and where Red Roof is headed next!

Here’s what you’ll learn:

• 0:45 – One year as president: what’s changed

• 2:15 – Transitioning Red Roof’s PMS to HotelKey

• 3:10 – Breaking news: Red Roof’s AI-powered revenue partnership with HotelIQ

• 5:30 – How revenue tools help hoteliers stop leaving money on the table

• 7:05 – The franchisee reaction to new tech and strategy

• 8:10 – What Zack learned from visiting hotels on the Elevate Tour

• 10:00 – Why driving consistency and quality is the brand’s top priority

• 12:00 – PIPs: Changing the narrative around investment and ROI

• 14:00 – Red Roof’s focus on quality over quantity with new builds

• 16:00 – Connecting with consumers through smarter marketing & connected TV

• 17:30 – How Red Roof is using Zeta Marketing and targeting new guest segments

• 19:00 – The next-gen sales strategy that’s winning new accounts

Whether you’re an owner, operator, or just passionate about hotel strategy, this conversation is full of real takeaways and fresh perspective.