September 26, 2026

My Place Hotels: Growth, Leadership and the Next Generation

I’m at the My Place Hotels of America conference with Sarah Dinger, EVP of Franchise Relations, talking about Trend, the company’s new conversion offering.

Sarah explains how Trend gives owners more flexibility to adapt a property to its market while My Place keeps its original brand focused on a consistent prototype. We also talk about how she supports those operators, her work growing the AHLA Forward network from 200 to more than 1,000 people, and why she puts so much energy into mentorship and bringing younger people into #Hospitality.

Watch this one to hear how Trend expands My Place’s #HotelDevelopment options and how Sarah sees the company growing from here.

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