How to Grow TRevPAR When RevPAR Slows

Thirty years in, PM Hotel Group still thinks like an owner-operator—and that matters right now.

While I was at the Hunter Conference, I talked with Paul Sacco of PM Hotel Group about how they protect margin when RevPAR growth slows, costs climb, and rate resistance shows up. hashtag#NoVacancyNews

🎉 PM Hotel Group celebrates its 30th anniversary this fall—and Paul talks about evolving from owner-operator to a top 15 third-party operator with a diverse ownership base
📈 Paul focuses on getting more than “fair share” even when markets don’t accelerate: commercial tools, RPI gains, and strong revenue discipline
💰 He leans into hashtag#TRevPAR thinking—total revenue per available customer—and why the guest who spends on-property matters
🧠 He talks intent-based search and how AI changes the way guests describe trips (Gemini, ChatGPT, etc.)
🏨 He says lifestyle and independent hotels show up well in those searches, especially through Modus by PM Hotel Group
🤝 He notes they’re a little over a year past the merger with Sightline Hospitality (now part of PM Hotel Group), and he calls out Kirk Pederson stepping into the COO role
📌 He tees up smart growth: independently owned, not growing for growth’s sake, and looking for the right national deals