April 17, 2026

Hotel Profitability Squeeze: Why Ancillary Revenue Matters More Now

Profit costs don’t ease up just because revenue grows.

I’m at Duetto PERFORM, and Glenn Haussman talks with Michael Grove, CEO of HotStats, about what hotel profitability data shows right now—and why ancillary revenue matters more than ever.

Cost pressure stays real: labor and wage inflation, loyalty costs, and credit card costs

Global ancillary revenue grew 5.8% last year vs about 2.5% RevPAR growth

Total revenue per customer beats a rooms-only mindset

Creativity drives the opportunity: give guests reasons to spend on-property

HotStats + Duetto: see the opportunity, act on it, and measure the output

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