Hotel Market Reality Check with Bruce Ford

Is the hotel industry bouncing back—or just bouncing around? I caught up with Bruce Ford, SVP at Lodging Econometrics, to tell #NoVacancyNews his razor-sharp perspective on where we really stand when it comes to hospitality investment, development, and demand.

🎧 Here’s why you’ll want to hit play:

• Conference crowds are shrinking—what does that signal for the broader economy?

• Owners are cutting back, but is that a sign of strength or stress?

• Why “drive-to” travel might be your MVP this summer • Conversions are up—new builds, not so much

• What brand consolidations really mean for the development landscape

• The looming 2025 reckoning: why hard decisions can’t be delayed any longer

💡 Whether you’re on the ops side or scouting your next big project, this episode is packed with no-nonsense insights and forward-looking trends that matter now.

Special thanks to my advertiser, Actabl — Actabl gives you the power to profit. Visit them at Actabl.com #HotelDevelopment

👉 Watch, comment, and share your thoughts on where we go from here.