Hotel AI Won’t Work If the Data Is a Mess

Glenn Haussman talks with Charif Zahrane, Managing Partner at M7 Services, about the hotel technology mess sitting underneath the AI conversation.

Everybody wants to talk about AI. Charif wants hotel operators to look at what sits below it first.

Data. Infrastructure. Security. System connections.

The unsexy stuff that decides whether the shiny new tool actually works or turns into another headache.

This conversation gets into why messy systems create bad AI outcomes, why “break-fix” IT no longer fits the moment, and why hotel operators need a stronger tech foundation before they chase the next tool.

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