2026 Hotel Outlook: World Cup Demand, Travel Shifts, and Conversions
2026 hotel headlines sound confident. The numbers don’t. I talk with Bruce Ford (SVP, Lodging Econometrics) about World Cup-year demand, softer international travel, and the conversion-brand surge. We keep it practical: 2026 World Cup: 48 teams across the U.S., Mexico, and Canada International plane arrivals down about 6% Canadian trips to the U.S. down about…

