How Asheville Shapes This Embassy Suites

A branded hotel doesn’t need to feel generic.

Glenn Haussman tours the Embassy Suites Downtown Asheville with Jack Benton, Area Director of Sales & Marketing, and gets a close look at how the property uses Appalachian design, mountain views, flexible meeting space and a strong sense of place to create something that feels distinctly Asheville.

The hotel includes 188 suites, connecting-room options, meeting space for groups of up to 300 people and a rooftop restaurant that the Michelin Guide recommends. But the bigger story is how the property combines a familiar #HotelBrand with a much more individual guest experience.

Jack also explains what groups want now, how the hotel team thinks about leisure and meetings business, and why Asheville itself plays such a big role in the way the property sells the experience.

Take the tour and see how this #EmbassySuites uses design, location and local character to make a major brand feel much more personal.

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