March 13, 2024

Cornell Hospitality Emeritus Prof. Jan deRoos on Hotel Biz Education Benefits

Prof. Jan deRoos has taught as the HVS International Professor of Hotel Finance and Real Estate at the SC Johnson College of Business and the Nolan School of Hotel Administration at Cornell University. He shares what professionals must do to break into the off-property part of the hotel business. How much of the education translates to the real world? How does the content translate across international markets? Producer Dave received a certificate in this program, and he shares how it’s helping propel his career.

Transcript

00:00:00.694 --> 00:00:01.475 Looks like we've got 00:00:01.514 --> 00:00:03.956 ourselves an ultra rare 00:00:04.118 --> 00:00:06.559 threefer going on today. 00:00:06.620 --> 00:00:08.221 I know, it's exciting. 00:00:08.242 --> 00:00:10.003 Woo, let's hang out. 00:00:10.064 --> 00:00:12.045 I'm Anthony, welcome to No Vacancy Lines. 00:00:12.385 --> 00:00:13.246 That's my friend Glenn. 00:00:13.426 --> 00:00:14.167 You're watching the number 00:00:14.268 --> 00:00:15.570 one show in hospitality. 00:00:29.245 --> 00:00:29.786 Hey, everybody. 00:00:29.826 --> 00:00:30.727 Welcome to the one, 00:00:30.746 --> 00:00:33.067 the only No Vacancy Live. 00:00:33.088 --> 00:00:34.768 We got Dr. Producer Suzanne 00:00:34.789 --> 00:00:36.048 Bagnara in the house today, 00:00:36.088 --> 00:00:36.829 and I want to thank each 00:00:36.850 --> 00:00:38.250 and every one of you for 00:00:38.289 --> 00:00:39.670 spending some time with us. 00:00:39.691 --> 00:00:43.393 Yes, live today, March 13th. 00:00:43.432 --> 00:00:46.393 None of that pre-recorded nonsense today, 00:00:46.433 --> 00:00:46.914 Suzanne. 00:00:47.895 --> 00:00:50.176 No, we are in the virtual flesh. 00:00:53.273 --> 00:00:55.014 Yeah, I wish I had some virtual flesh. 00:00:55.054 --> 00:00:56.014 Maybe there'd be a lot less 00:00:56.033 --> 00:00:56.973 of it hanging off of me. 00:00:57.073 --> 00:00:59.155 It was a tough winter. 00:00:59.215 --> 00:00:59.554 Finally, 00:00:59.594 --> 00:01:00.816 the weather's starting to turn and 00:01:00.856 --> 00:01:01.795 I'm getting back out there 00:01:01.835 --> 00:01:03.697 and getting a little bit of exercise. 00:01:03.777 --> 00:01:05.677 But I was feeling like the 00:01:07.117 --> 00:01:08.677 winter doughboy over here. 00:01:09.298 --> 00:01:10.578 Yeah, well, sorry. 00:01:10.638 --> 00:01:12.039 That's why we moved to 00:01:12.078 --> 00:01:13.439 Florida from New York. 00:01:14.739 --> 00:01:16.040 So I think even our guest 00:01:16.081 --> 00:01:17.161 has that in common today. 00:01:18.057 --> 00:01:18.278 Yeah. 00:01:18.578 --> 00:01:18.837 All right. 00:01:18.897 --> 00:01:20.679 Well, everybody's moving to Florida, 00:01:20.739 --> 00:01:22.820 but I am holding firm and 00:01:22.921 --> 00:01:25.263 fast here on Long Island, 00:01:25.283 --> 00:01:26.043 New York at the Houseman 00:01:26.063 --> 00:01:27.525 Resort Pool Club Smokehouse 00:01:27.605 --> 00:01:28.566 and all that kind of stuff. 00:01:29.165 --> 00:01:30.447 How about since we're going 00:01:30.466 --> 00:01:31.688 all academic today, 00:01:31.888 --> 00:01:33.149 something I certainly did 00:01:33.209 --> 00:01:35.370 not excel at in my days, 00:01:35.490 --> 00:01:39.334 although I did finally try at the end, 00:01:39.373 --> 00:01:40.355 so it went a little bit better. 00:01:40.394 --> 00:01:41.736 But since you're the academic here, 00:01:42.096 --> 00:01:43.296 why don't you do our big 00:01:43.397 --> 00:01:44.658 introduction for today, 00:01:44.697 --> 00:01:45.519 and I'll bring in our guest. 00:01:46.254 --> 00:01:46.754 All right. 00:01:46.855 --> 00:01:49.115 So today we have the honor 00:01:49.236 --> 00:01:51.176 of bringing in a Cornell 00:01:51.277 --> 00:01:53.177 University professor emeritus, 00:01:53.596 --> 00:01:56.477 Jan DeRouche, coming with us today. 00:01:56.638 --> 00:01:57.498 Welcome. 00:01:58.159 --> 00:01:58.838 Well, welcome. 00:01:59.058 --> 00:02:00.519 I'm really pleased to be here. 00:02:00.698 --> 00:02:02.640 I'm still in the industry. 00:02:02.680 --> 00:02:04.840 I call it nose in and fingers out. 00:02:05.301 --> 00:02:06.240 I love that. 00:02:07.921 --> 00:02:09.122 I like that. 00:02:09.383 --> 00:02:09.924 That's pretty good. 00:02:09.963 --> 00:02:12.506 And I should say that he's 00:02:12.605 --> 00:02:14.146 also at the SC Johnson 00:02:14.187 --> 00:02:15.187 College of Business and the 00:02:15.247 --> 00:02:16.449 Nolan School of Hotel 00:02:16.508 --> 00:02:19.191 Administration at Cornell University. 00:02:20.312 --> 00:02:20.812 That's long. 00:02:20.872 --> 00:02:22.013 Did they give you a test on 00:02:22.073 --> 00:02:22.873 memorizing that? 00:02:22.894 --> 00:02:23.775 It reminds me what I had. 00:02:23.854 --> 00:02:25.014 The name is long. 00:02:25.716 --> 00:02:26.856 I do need to be clear. 00:02:26.877 --> 00:02:27.537 I am retired. 00:02:27.616 --> 00:02:29.338 I just do executive programs, 00:02:29.438 --> 00:02:31.139 but I stay affiliated with Cornell. 00:02:31.199 --> 00:02:31.881 I'm now actually the 00:02:31.961 --> 00:02:33.081 president of the Cornell 00:02:33.162 --> 00:02:34.842 Club for the Sarasota and 00:02:34.883 --> 00:02:35.663 Manatee Counties. 00:02:36.223 --> 00:02:38.365 oh that's pretty uh pretty 00:02:38.405 --> 00:02:39.366 cool suzanne I'm gonna let 00:02:39.385 --> 00:02:40.326 you kind of spearhead some 00:02:40.366 --> 00:02:41.287 of the conversation here 00:02:41.326 --> 00:02:43.008 today but I do want to say 00:02:43.068 --> 00:02:44.348 something about cornell is 00:02:44.389 --> 00:02:45.210 when you go to that 00:02:45.370 --> 00:02:46.971 university it seems that 00:02:47.010 --> 00:02:48.532 you've got a network for 00:02:48.651 --> 00:02:50.332 life I was told that when I 00:02:50.372 --> 00:02:51.993 did my fraternity that I 00:02:52.014 --> 00:02:52.653 was going to be able to 00:02:52.693 --> 00:02:53.474 connect with people for 00:02:53.495 --> 00:02:55.055 life no that was not true 00:02:55.295 --> 00:02:56.877 but wherever I go all the 00:02:56.937 --> 00:02:57.817 events there's always 00:02:57.896 --> 00:02:59.518 cornell get togethers and 00:02:59.538 --> 00:03:01.759 the alumni scene is super 00:03:01.819 --> 00:03:03.501 rich and super healthy all 00:03:03.520 --> 00:03:05.602 right I'll uh I'll keep it quiet now jan 00:03:08.263 --> 00:03:11.965 Well, it is super rich and super healthy. 00:03:12.004 --> 00:03:13.245 The thing you need to learn, though, 00:03:13.284 --> 00:03:14.286 is to discriminate. 00:03:14.306 --> 00:03:15.826 There's Charlie, and then there's Fred. 00:03:15.887 --> 00:03:16.727 And Charlie's going to give 00:03:16.747 --> 00:03:17.347 you good advice. 00:03:17.646 --> 00:03:19.247 And when Fred says to buy something, 00:03:19.268 --> 00:03:19.769 you sell. 00:03:20.508 --> 00:03:22.650 And you need to parse that out. 00:03:24.602 --> 00:03:25.282 That is true. 00:03:26.084 --> 00:03:27.044 But you would hope some of 00:03:27.064 --> 00:03:28.286 the people there understand 00:03:28.306 --> 00:03:29.567 the buy and the sell, 00:03:29.586 --> 00:03:31.248 particularly since our very 00:03:31.288 --> 00:03:32.210 own producer Dave is going 00:03:32.229 --> 00:03:33.611 to be coming on in a little while. 00:03:33.671 --> 00:03:34.872 Did a hotel real estate 00:03:34.913 --> 00:03:35.973 investments and asset 00:03:36.054 --> 00:03:38.757 management certificate with you, 00:03:38.836 --> 00:03:39.998 which is pretty cool. 00:03:41.584 --> 00:03:44.724 So that certificate is my labor of love. 00:03:45.965 --> 00:03:47.366 My love is teaching 00:03:47.425 --> 00:03:48.906 executive programs and I 00:03:48.966 --> 00:03:50.186 learned a lot and informed 00:03:50.225 --> 00:03:51.507 my undergraduate programs. 00:03:52.007 --> 00:03:53.766 And I took my executive 00:03:53.787 --> 00:03:55.247 programs and more and more 00:03:55.268 --> 00:03:56.348 was increasingly difficult 00:03:56.367 --> 00:03:57.108 for people to get away, 00:03:57.147 --> 00:03:58.429 especially during the pandemic. 00:03:58.508 --> 00:03:59.329 And Cornell was at the 00:03:59.368 --> 00:04:00.649 forefront of taking things 00:04:00.769 --> 00:04:01.770 and packaging them up with 00:04:01.789 --> 00:04:02.969 really nice technology. 00:04:04.290 --> 00:04:06.051 and chunking them up so that 00:04:06.132 --> 00:04:08.413 people could acquire really 00:04:08.592 --> 00:04:10.694 actionable skills that they 00:04:10.715 --> 00:04:11.675 can use in the industry. 00:04:11.694 --> 00:04:13.697 My goal is not to show 00:04:13.817 --> 00:04:15.198 people that Cornell is a 00:04:15.457 --> 00:04:16.999 place where people can learn things. 00:04:17.079 --> 00:04:18.158 It's to give you a set of 00:04:18.199 --> 00:04:19.639 skills that you can use in 00:04:19.660 --> 00:04:21.341 your career to make money. 00:04:21.762 --> 00:04:23.603 I'm an unashamed capitalist. 00:04:26.144 --> 00:04:27.365 So maybe you could just talk 00:04:27.406 --> 00:04:28.569 to us a little bit about 00:04:28.668 --> 00:04:30.872 some of your academic and 00:04:30.932 --> 00:04:32.435 executive education type of 00:04:32.536 --> 00:04:33.999 experience for our viewers 00:04:34.059 --> 00:04:35.802 who don't know enough about 00:04:35.882 --> 00:04:36.764 your background. 00:04:37.605 --> 00:04:39.564 So my background actually 00:04:39.644 --> 00:04:41.105 started in the kitchens in 00:04:41.125 --> 00:04:42.786 a little restaurant in a week. 00:04:42.826 --> 00:04:44.985 I was a foodie and my love is food. 00:04:45.146 --> 00:04:46.466 And I got on the wrong side 00:04:46.487 --> 00:04:47.466 of the wrong professor at 00:04:47.507 --> 00:04:49.047 Cornell and had to reorient 00:04:49.086 --> 00:04:51.327 my career to the physical side. 00:04:51.367 --> 00:04:52.387 So honest to God. 00:04:52.788 --> 00:04:54.627 And so I went out and worked 00:04:54.747 --> 00:04:56.108 with now Ashford 00:04:56.149 --> 00:04:57.889 Hospitality Trust is the REIT, 00:04:59.069 --> 00:05:00.108 the Bennett family and 00:05:00.149 --> 00:05:01.470 worked for them for a while 00:05:01.529 --> 00:05:02.569 after I worked for Sheraton. 00:05:03.029 --> 00:05:05.072 Came back to Cornell about 00:05:05.072 --> 00:05:08.934 35 years ago now and taught 00:05:09.675 --> 00:05:10.636 there for a long time. 00:05:10.696 --> 00:05:11.857 My career switched from real 00:05:12.076 --> 00:05:13.798 estate or actually my 00:05:13.858 --> 00:05:16.920 wheelhouse is lodging as a 00:05:16.980 --> 00:05:18.221 physical asset to lodging 00:05:18.261 --> 00:05:19.041 as a financial asset. 00:05:19.562 --> 00:05:22.384 And so my I treat lodging as 00:05:22.704 --> 00:05:23.625 within the real estate 00:05:23.644 --> 00:05:24.745 space as what it is, 00:05:24.786 --> 00:05:26.427 a very highly risky but 00:05:26.466 --> 00:05:28.548 also highly lucrative asset 00:05:28.569 --> 00:05:31.531 class that needs a lot of 00:05:31.632 --> 00:05:32.632 care and feeding. 00:05:32.672 --> 00:05:33.872 But I know a lot about 00:05:33.913 --> 00:05:35.293 valuation and also a lot 00:05:35.314 --> 00:05:37.055 about control in terms of 00:05:37.156 --> 00:05:39.076 what you either control via lease, 00:05:39.418 --> 00:05:42.040 via franchise, via management contracts. 00:05:42.279 --> 00:05:43.261 So I wrote a book on 00:05:43.300 --> 00:05:45.221 management contracts and I 00:05:45.262 --> 00:05:47.324 have my executive programs 00:05:47.463 --> 00:05:48.745 are at Cornell now. 00:05:49.571 --> 00:05:49.730 You know, 00:05:49.771 --> 00:05:51.713 several of them on real estate as 00:05:51.773 --> 00:05:53.413 part of a larger real estate curriculum. 00:05:53.713 --> 00:05:55.074 And I still do face-to-face 00:05:55.115 --> 00:05:55.995 programs at Cornell. 00:05:56.036 --> 00:05:57.637 I do a three-day program in the summer. 00:05:58.197 --> 00:05:58.398 Wow. 00:05:58.898 --> 00:05:59.819 That's pretty cool. 00:06:00.178 --> 00:06:01.560 Perfect timing for you've 00:06:01.579 --> 00:06:02.661 relocated to Florida. 00:06:02.680 --> 00:06:03.581 So perfect time for you to 00:06:03.601 --> 00:06:05.682 get out of that humidity and go up. 00:06:06.043 --> 00:06:07.064 It's actually not quite. 00:06:07.084 --> 00:06:07.223 Yeah. 00:06:09.365 --> 00:06:10.247 That year it's August. 00:06:10.846 --> 00:06:12.048 I wish we had them in August. 00:06:13.769 --> 00:06:15.430 Yeah, that's the worst. 00:06:15.471 --> 00:06:17.252 But interesting that your 00:06:17.291 --> 00:06:18.954 career has done that. 00:06:18.973 --> 00:06:20.175 What was the motivation for 00:06:20.235 --> 00:06:21.475 you to move on to the 00:06:21.815 --> 00:06:23.637 academic side of things? 00:06:23.838 --> 00:06:27.379 I had a lot of success as a 00:06:27.579 --> 00:06:29.221 graduate student teaching. 00:06:30.362 --> 00:06:32.144 One of our faculty members 00:06:32.444 --> 00:06:33.824 became physically disabled 00:06:34.125 --> 00:06:34.805 during the semester. 00:06:34.846 --> 00:06:36.627 I stood in for him to teach this course. 00:06:37.608 --> 00:06:38.468 I was always sort of, 00:06:38.889 --> 00:06:40.610 I had moved to Houston, did my work. 00:06:40.689 --> 00:06:42.230 I was on an adjunct faculty 00:06:42.269 --> 00:06:43.331 for them and taught in 00:06:43.370 --> 00:06:44.932 their programs as a sort of 00:06:44.951 --> 00:06:45.711 a guest as well. 00:06:47.673 --> 00:06:48.512 Really wanted to, 00:06:48.733 --> 00:06:50.033 I have family in upstate 00:06:50.074 --> 00:06:51.615 New York in the greater Ithaca area, 00:06:51.675 --> 00:06:52.855 always wanted to go back there. 00:06:53.115 --> 00:06:55.117 And these jobs come open 00:06:55.177 --> 00:06:56.857 about once every 10 years. 00:06:57.057 --> 00:06:57.317 And so- 00:06:58.798 --> 00:06:59.778 especially tenure track. 00:06:59.879 --> 00:07:01.560 And so it came open, I applied, 00:07:01.579 --> 00:07:03.339 I got the job and never looked back. 00:07:03.399 --> 00:07:04.021 It was the best thing to 00:07:04.060 --> 00:07:05.060 ever happen in my career. 00:07:05.081 --> 00:07:06.182 You know, 00:07:06.201 --> 00:07:07.141 you leave a little bit of money 00:07:07.201 --> 00:07:07.622 on the table, 00:07:07.661 --> 00:07:08.502 but Cornell gives you a lot 00:07:08.523 --> 00:07:10.083 of freedom to do what you want to do. 00:07:11.103 --> 00:07:16.545 And the hardest thing is, you know, 00:07:16.565 --> 00:07:18.826 you know, enormous amount about nothing. 00:07:19.466 --> 00:07:20.367 Yeah. 00:07:22.089 --> 00:07:24.514 But the people who care really care a lot. 00:07:24.934 --> 00:07:25.295 That's cool. 00:07:25.415 --> 00:07:26.156 I have the opposite. 00:07:26.196 --> 00:07:28.841 I know barely anything about everything. 00:07:28.860 --> 00:07:30.423 And that's kind of how I'm squeaking. 00:07:30.442 --> 00:07:31.223 Suzanne? 00:07:34.127 --> 00:07:35.807 It is the component of going 00:07:35.848 --> 00:07:38.108 from industry to going to academics. 00:07:38.249 --> 00:07:39.309 You do give up a lot. 00:07:39.329 --> 00:07:40.269 I think the toughest thing I 00:07:40.288 --> 00:07:42.189 had to give up was my car 00:07:42.230 --> 00:07:43.951 and my insurance as a general manager. 00:07:43.990 --> 00:07:45.050 That was one of the best perks. 00:07:45.130 --> 00:07:46.632 But honestly, 00:07:46.672 --> 00:07:48.252 the rewarding opportunity and 00:07:48.291 --> 00:07:49.892 then the exposure that you 00:07:49.913 --> 00:07:52.874 get from the opportunities 00:07:52.954 --> 00:07:55.334 to consult and do other things. 00:07:55.415 --> 00:07:56.615 And so definitely, I think 00:07:57.149 --> 00:07:58.091 Jen has had some great 00:07:58.190 --> 00:07:59.773 executive education experience. 00:07:59.793 --> 00:08:01.334 And I think that's where I 00:08:01.394 --> 00:08:03.877 really see our industry 00:08:04.538 --> 00:08:06.040 rallying and finding that 00:08:06.079 --> 00:08:07.201 level of support now. 00:08:07.341 --> 00:08:10.444 So supporting the growth in 00:08:10.464 --> 00:08:12.146 the pipeline of what we've got. 00:08:12.307 --> 00:08:13.228 Everyone is hurting for 00:08:13.247 --> 00:08:13.869 talent and these 00:08:13.908 --> 00:08:15.490 certificate programs really help 00:08:16.370 --> 00:08:18.091 people get these actionable skills and, 00:08:18.552 --> 00:08:18.872 you know, 00:08:18.932 --> 00:08:20.353 there's great programs and 00:08:20.392 --> 00:08:22.894 revenue management in marketing and, 00:08:22.913 --> 00:08:24.153 you know, 00:08:24.194 --> 00:08:25.975 and then newer programs on how 00:08:25.995 --> 00:08:27.654 to automate these with AI. 00:08:28.134 --> 00:08:28.596 There's some, 00:08:28.995 --> 00:08:30.175 just some fabulous things 00:08:30.396 --> 00:08:32.756 where the certificates, I mean, 00:08:32.817 --> 00:08:34.038 I'm watching my, my, 00:08:34.298 --> 00:08:35.337 my daughter just recently 00:08:35.378 --> 00:08:37.698 graduated from George Washington. 00:08:37.739 --> 00:08:38.839 Her degree is worth a lot 00:08:38.879 --> 00:08:39.860 less than my other two 00:08:39.919 --> 00:08:42.321 daughters who are another 00:08:42.360 --> 00:08:43.380 generation older than her. 00:08:43.980 --> 00:08:45.883 And I just see the, she needs to, 00:08:46.143 --> 00:08:47.322 and she's already going 00:08:47.364 --> 00:08:48.403 back and acquiring skills. 00:08:49.365 --> 00:08:52.547 I'm paying for two college 00:08:52.567 --> 00:08:53.267 educations right now. 00:08:53.307 --> 00:08:55.729 So that's really encouraging to hear. 00:08:55.828 --> 00:08:56.229 Bless you. 00:08:56.710 --> 00:08:57.269 Yeah. 00:08:57.350 --> 00:08:57.590 I'm sorry. 00:08:57.610 --> 00:08:58.510 I didn't mean to cut you off. 00:08:59.500 --> 00:09:01.221 No, it's lifelong learning, you know? 00:09:01.682 --> 00:09:03.143 Maybe one day you'll go back to school, 00:09:03.163 --> 00:09:03.342 Glenn. 00:09:04.203 --> 00:09:06.245 Yeah, well, I feel like, fortunately, 00:09:06.346 --> 00:09:07.287 we're getting educated 00:09:07.447 --> 00:09:10.509 every single day here at No Vacancy Live, 00:09:10.528 --> 00:09:11.129 talking to some of the 00:09:11.169 --> 00:09:11.910 coolest people in the 00:09:11.951 --> 00:09:12.711 hospitality business. 00:09:12.811 --> 00:09:13.792 Dan, today we're talking to you, 00:09:13.831 --> 00:09:15.813 so I'm going to be a skeptic for a second, 00:09:15.894 --> 00:09:16.094 right? 00:09:16.153 --> 00:09:17.195 Put on my skeptic hat. 00:09:18.515 --> 00:09:19.456 You were just talking about 00:09:19.596 --> 00:09:20.836 the certificates and why 00:09:20.876 --> 00:09:21.576 they're great and so many 00:09:21.596 --> 00:09:22.518 people need to hire. 00:09:22.597 --> 00:09:25.318 So tell me if I'm a kid out there, 00:09:25.339 --> 00:09:27.178 if there are so many jobs around, 00:09:27.639 --> 00:09:28.980 why do I need a certificate? 00:09:29.120 --> 00:09:31.201 Why can't I just go get that job? 00:09:32.041 --> 00:09:33.581 Because you are competing 00:09:33.642 --> 00:09:34.662 against a lot of other 00:09:34.682 --> 00:09:36.582 people who have practical experience, 00:09:36.982 --> 00:09:38.602 but maybe not some of the education. 00:09:38.663 --> 00:09:39.663 They haven't put it together. 00:09:39.724 --> 00:09:40.984 And you have to signal to 00:09:41.063 --> 00:09:41.625 someone who's going to 00:09:41.644 --> 00:09:43.164 employ you that you have a 00:09:43.225 --> 00:09:44.105 set of skills that are 00:09:44.206 --> 00:09:45.066 actionable right now. 00:09:45.605 --> 00:09:46.407 So what you're really saying 00:09:46.427 --> 00:09:46.947 is you're talking about 00:09:46.967 --> 00:09:47.849 getting- It's one thing to say, hi, 00:09:47.908 --> 00:09:48.330 I'm smart. 00:09:48.389 --> 00:09:48.750 Train me. 00:09:48.789 --> 00:09:49.751 I'm going to be great for 00:09:49.792 --> 00:09:51.173 you in X. And they said, well, 00:09:51.193 --> 00:09:51.854 there's someone over here 00:09:51.894 --> 00:09:53.216 that I can hire and I don't 00:09:53.255 --> 00:09:54.076 need to train them and 00:09:54.096 --> 00:09:54.958 they're ready to rock and roll. 00:09:55.663 --> 00:09:55.842 Right. 00:09:56.624 --> 00:09:56.803 Yes. 00:09:57.144 --> 00:09:57.484 I love it. 00:09:57.865 --> 00:09:58.845 That's great. 00:09:58.904 --> 00:10:00.767 That's a perfect reason for it. 00:10:01.086 --> 00:10:03.307 So how are you seeing what 00:10:03.347 --> 00:10:05.649 we learn in schools today in hospitality, 00:10:05.750 --> 00:10:07.250 undergraduate level, for example, 00:10:07.291 --> 00:10:07.831 then we could go to 00:10:07.871 --> 00:10:10.693 graduate and then beyond that, 00:10:10.933 --> 00:10:12.335 really applying to what 00:10:12.414 --> 00:10:15.376 students are doing in the real world? 00:10:17.562 --> 00:10:19.124 I think that most 00:10:19.183 --> 00:10:21.384 curriculums need to really 00:10:21.465 --> 00:10:23.346 embrace what I would call a 00:10:23.405 --> 00:10:24.307 low labor and a more 00:10:24.366 --> 00:10:26.668 automation coming into our industry. 00:10:30.317 --> 00:10:31.097 I think the restaurant 00:10:31.138 --> 00:10:32.859 industry can show us a lot. 00:10:32.938 --> 00:10:34.019 I think the airline industry 00:10:34.038 --> 00:10:34.919 can show us a lot. 00:10:35.340 --> 00:10:36.820 They're all hospitality industries. 00:10:37.279 --> 00:10:40.741 But it's basically allowing, you know, 00:10:40.782 --> 00:10:41.481 the big thing was 00:10:41.542 --> 00:10:43.663 facilitated self-service, you know, 00:10:43.743 --> 00:10:44.602 in the 80s, 90s and 00s. 00:10:44.663 --> 00:10:46.923 And then it became more, you know, 00:10:47.063 --> 00:10:48.583 we're going to call micro 00:10:48.604 --> 00:10:49.804 customization of everything 00:10:49.825 --> 00:10:51.345 was a recent trend. 00:10:51.725 --> 00:10:52.745 But I think more and more 00:10:52.784 --> 00:10:53.525 we're going to have to do. 00:10:54.745 --> 00:10:58.149 uh, not more with less, uh, human beings. 00:10:58.208 --> 00:10:59.049 It's going to be working out 00:10:59.070 --> 00:11:00.350 to do more and have a 00:11:00.410 --> 00:11:01.751 better experience because 00:11:01.912 --> 00:11:03.452 it is enabled by AI. 00:11:03.952 --> 00:11:05.433 And that's where I see the missing piece. 00:11:06.174 --> 00:11:07.255 And I'm glad I'm retired. 00:11:07.296 --> 00:11:08.296 Cause I'm out of ideas. 00:11:08.876 --> 00:11:09.076 Yeah. 00:11:09.297 --> 00:11:10.317 I'll tell you what, Jen, 00:11:10.357 --> 00:11:12.539 I'm that close to death. 00:11:12.840 --> 00:11:13.159 I mean, 00:11:13.440 --> 00:11:15.020 it's a brave new world out there and, 00:11:15.041 --> 00:11:15.221 you know, 00:11:15.282 --> 00:11:16.643 and the winners can be folks 00:11:16.722 --> 00:11:18.163 that are not traditional. 00:11:18.183 --> 00:11:19.804 There's going to be some disruption and, 00:11:19.825 --> 00:11:20.806 um, uh, 00:11:22.421 --> 00:11:24.121 People are looking for experiences now. 00:11:24.162 --> 00:11:25.243 They have enough money. 00:11:25.302 --> 00:11:26.023 When people have enough money, 00:11:26.043 --> 00:11:26.842 they throw money at things 00:11:26.863 --> 00:11:27.604 they want stuff to happen. 00:11:28.063 --> 00:11:29.164 You say you're out of ideas, 00:11:29.184 --> 00:11:30.004 but you could just use 00:11:30.085 --> 00:11:31.625 OpenAI and just type in, 00:11:31.666 --> 00:11:33.486 give me more ideas, and then you'll be, 00:11:33.506 --> 00:11:33.927 you know. 00:11:34.347 --> 00:11:35.868 Yeah, but it's not a magic bullet. 00:11:35.888 --> 00:11:36.229 I mean, 00:11:36.308 --> 00:11:38.629 it's not like you put frosting on 00:11:38.690 --> 00:11:40.551 it and all of a sudden it tastes better. 00:11:42.451 --> 00:11:44.153 I think you have to really 00:11:44.192 --> 00:11:45.133 think about how this gets 00:11:45.173 --> 00:11:46.394 incorporated into the whole 00:11:46.474 --> 00:11:47.654 service offering that you have. 00:11:48.131 --> 00:11:50.693 I really agree with you on that. 00:11:50.934 --> 00:11:54.717 And I always like to tell people up front, 00:11:54.857 --> 00:11:57.520 I am working with an AI company right now, 00:11:57.561 --> 00:11:58.441 helping them develop a 00:11:58.461 --> 00:11:59.982 strategy for hospitality 00:12:00.062 --> 00:12:01.884 and creating partnerships for them. 00:12:02.585 --> 00:12:04.947 But what I really see AI for, 00:12:05.126 --> 00:12:06.207 and I'm curious as to how 00:12:06.227 --> 00:12:07.028 this is going to play out 00:12:07.109 --> 00:12:09.812 at the educational portion of it, 00:12:10.172 --> 00:12:11.352 I think you were talking about... 00:12:12.874 --> 00:12:14.554 getting rid of jobs that we 00:12:14.596 --> 00:12:15.916 don't necessarily need 00:12:16.136 --> 00:12:17.998 anymore and allowing people 00:12:18.097 --> 00:12:20.259 to be people as opposed to 00:12:20.299 --> 00:12:22.061 looking over documents and 00:12:22.201 --> 00:12:23.581 spreadsheets and stuff like that. 00:12:23.961 --> 00:12:25.003 Nothing against your amazing 00:12:25.062 --> 00:12:26.323 real estate spreadsheeting program. 00:12:28.325 --> 00:12:29.605 So how do you see schools 00:12:29.666 --> 00:12:31.166 maybe trying to adapt to 00:12:31.245 --> 00:12:32.667 this new reality that we're 00:12:32.706 --> 00:12:33.626 so tech forward? 00:12:34.006 --> 00:12:36.748 And again, nothing against academia, 00:12:37.067 --> 00:12:38.128 but a lot of those people 00:12:38.168 --> 00:12:39.288 have been in schools for a 00:12:39.349 --> 00:12:40.708 while and are not seeing 00:12:40.749 --> 00:12:41.668 the rapid change of 00:12:41.729 --> 00:12:44.470 technology at the operations level. 00:12:44.750 --> 00:12:46.591 So I came into school in a 00:12:46.650 --> 00:12:49.591 generation where PCs were being adopted, 00:12:49.851 --> 00:12:50.172 right? 00:12:50.211 --> 00:12:51.611 And that was a technology 00:12:51.672 --> 00:12:53.092 that the old car didn't get. 00:12:54.293 --> 00:12:55.153 And it really changed 00:12:55.234 --> 00:12:56.174 productivity and really 00:12:56.215 --> 00:12:57.254 changed the way things are done. 00:12:57.375 --> 00:12:59.436 And VisiCalc was like, oh, my God, 00:12:59.456 --> 00:13:00.376 the first spreadsheet, right? 00:13:01.658 --> 00:13:02.857 Now we have the old guard 00:13:02.918 --> 00:13:03.678 that knows how to do the 00:13:03.698 --> 00:13:04.839 spreadsheeting really well. 00:13:05.038 --> 00:13:06.840 And now it's going to be the 00:13:07.400 --> 00:13:10.101 person knows the script to 00:13:10.142 --> 00:13:12.222 tell their little co-pilot, 00:13:12.624 --> 00:13:13.984 built me a spreadsheet that does da, da, 00:13:14.004 --> 00:13:14.705 da, da, da, da, da. 00:13:15.585 --> 00:13:17.166 and show me how sensitive it 00:13:17.245 --> 00:13:19.067 is to interest rates, cap rates, 00:13:19.508 --> 00:13:25.692 exit cap rates, and the change in, say, 00:13:25.772 --> 00:13:26.251 ADR over time. 00:13:26.711 --> 00:13:28.974 And you'll get that all done 00:13:29.193 --> 00:13:30.754 for you in a pivot table, ready to go. 00:13:31.575 --> 00:13:32.956 You need to now know how to 00:13:32.995 --> 00:13:34.537 take that and leverage that 00:13:34.836 --> 00:13:36.158 and present it in a way 00:13:36.197 --> 00:13:37.499 that you can make information, 00:13:37.839 --> 00:13:38.499 diagnose it, 00:13:38.538 --> 00:13:39.559 make sure the numbers are right, 00:13:39.580 --> 00:13:40.941 but you have the bare bones 00:13:41.000 --> 00:13:41.441 of it in front. 00:13:41.461 --> 00:13:42.701 You don't have to build it anymore. 00:13:43.447 --> 00:13:44.687 So the, 00:13:45.067 --> 00:13:46.308 but what you need to do is make 00:13:46.328 --> 00:13:47.409 sure the black block isn't 00:13:47.470 --> 00:13:48.669 a black box and you don't 00:13:48.690 --> 00:13:49.730 know what's going on inside 00:13:50.291 --> 00:13:51.591 because black boxes can 00:13:51.611 --> 00:13:52.533 blow up pretty badly. 00:13:52.993 --> 00:13:53.173 Yeah. 00:13:54.014 --> 00:13:55.534 So one of the things, Glenn, 00:13:55.654 --> 00:13:57.596 I just came off of a conference last week, 00:13:57.875 --> 00:13:59.998 um, from I create the sex of Federation. 00:14:00.057 --> 00:14:01.177 And that was really one of 00:14:01.238 --> 00:14:02.899 our hot topics was AI and 00:14:02.918 --> 00:14:03.759 the integration of 00:14:04.264 --> 00:14:05.884 how we as educators in 00:14:05.964 --> 00:14:07.325 hospitality specifically 00:14:07.384 --> 00:14:08.585 can start to infiltrate 00:14:08.625 --> 00:14:10.465 that into our classes and our projects. 00:14:10.524 --> 00:14:14.326 And so there were a few specific examples, 00:14:14.405 --> 00:14:16.527 but it's still such a new 00:14:16.626 --> 00:14:18.386 piece that we're working through. 00:14:18.486 --> 00:14:20.027 And from an educator standpoint, 00:14:20.267 --> 00:14:21.027 not gonna lie, 00:14:21.628 --> 00:14:24.988 we have to almost self become the expert. 00:14:25.408 --> 00:14:27.109 So then we can think about 00:14:27.208 --> 00:14:28.969 it of how are we gonna take 00:14:29.009 --> 00:14:30.308 how the industry is using it? 00:14:30.389 --> 00:14:31.409 And so here's a great 00:14:31.450 --> 00:14:33.029 opportunity for partnering. 00:14:33.590 --> 00:14:35.211 with our industry folks if 00:14:35.311 --> 00:14:37.231 you are using it and 00:14:37.312 --> 00:14:38.572 leveraging that tool 00:14:39.052 --> 00:14:40.173 connect with your local 00:14:40.212 --> 00:14:41.774 hospitality educators 00:14:41.874 --> 00:14:43.335 because then we can create 00:14:43.414 --> 00:14:44.674 assignments and activities 00:14:44.754 --> 00:14:45.916 that we can put into the 00:14:45.956 --> 00:14:47.836 classroom experience to 00:14:47.937 --> 00:14:49.238 generate that propelled 00:14:49.337 --> 00:14:51.318 young individual with with 00:14:51.438 --> 00:14:53.019 using these tools we are 00:14:53.099 --> 00:14:56.221 still a ways out from this yeah 00:14:57.240 --> 00:14:58.081 And I think it'll change the 00:14:58.121 --> 00:14:59.302 nature of what an assignment is. 00:14:59.562 --> 00:15:01.023 So maybe the assignment is 00:15:01.202 --> 00:15:02.423 group as a class. 00:15:02.543 --> 00:15:04.144 You need to figure out how 00:15:04.164 --> 00:15:05.666 to make me an app that does 00:15:05.785 --> 00:15:07.886 this by the end of the term. 00:15:08.466 --> 00:15:09.248 And you figure it out 00:15:09.947 --> 00:15:10.969 because I think the 00:15:10.989 --> 00:15:11.948 students will be dragging 00:15:11.989 --> 00:15:13.049 some of the faculty along. 00:15:13.897 --> 00:15:14.937 Quite possibly, 00:15:14.977 --> 00:15:15.619 as long as they're 00:15:15.658 --> 00:15:16.700 comfortable in doing that. 00:15:16.960 --> 00:15:19.663 Yeah, and that takes a leap, you know, 00:15:19.722 --> 00:15:20.644 it takes a faculty member 00:15:20.663 --> 00:15:21.504 that's really open to 00:15:21.585 --> 00:15:23.726 question on their own expertise. 00:15:23.947 --> 00:15:24.807 To me, it's like a tool, 00:15:24.847 --> 00:15:26.048 especially if we're a tool, right? 00:15:26.089 --> 00:15:27.009 We have a new tool, 00:15:27.049 --> 00:15:28.270 we need to learn how to use a tool. 00:15:28.630 --> 00:15:31.995 It's not a new, it's not knowledge per se, 00:15:32.054 --> 00:15:33.976 but it's a tool that I think can help 00:15:34.691 --> 00:15:35.692 really drive a lot of 00:15:35.731 --> 00:15:37.153 productivity gains as well 00:15:37.293 --> 00:15:39.235 as product offering. 00:15:39.855 --> 00:15:42.538 And I'm sure one of the 00:15:42.577 --> 00:15:44.019 concerns that you and Dr. 00:15:44.038 --> 00:15:45.500 Producer Suzanne have is, 00:15:45.660 --> 00:15:47.562 is this really a tool or is 00:15:47.621 --> 00:15:49.844 it just of the moment over here? 00:15:50.625 --> 00:15:52.285 If we, you know, if we focus, 00:15:52.306 --> 00:15:55.068 if we focus on something in the moment, 00:15:55.109 --> 00:15:56.129 sometimes it doesn't pan out. 00:15:56.169 --> 00:15:57.551 Like we were talking blockchain, 00:15:57.591 --> 00:16:00.133 blockchain for crazy, right? 00:16:00.493 --> 00:16:02.315 But now nobody's really talking about, 00:16:02.595 --> 00:16:04.635 about that, for example. 00:16:04.655 --> 00:16:05.476 We're talking about blockchain. 00:16:05.496 --> 00:16:06.756 They may be talking less about crypto, 00:16:06.797 --> 00:16:07.437 although the crypto 00:16:07.457 --> 00:16:11.700 exchanges have changed the crypto ETFs. 00:16:12.159 --> 00:16:13.000 Seriously, 00:16:13.080 --> 00:16:15.381 I jumped into a little crypto 00:16:15.442 --> 00:16:16.062 for the heck of it, 00:16:16.162 --> 00:16:19.144 and it's up 60% over the last month, 00:16:19.583 --> 00:16:21.205 which is amazing. 00:16:21.245 --> 00:16:22.926 I mean, 60% from what I invested. 00:16:22.985 --> 00:16:25.647 We all know the kid that 00:16:25.687 --> 00:16:26.567 everybody was shaking their 00:16:26.606 --> 00:16:28.708 head 12 years ago. 00:16:28.729 --> 00:16:29.788 What are you doing? 00:16:30.188 --> 00:16:31.450 Oh, yeah, I bought this mining rig. 00:16:31.860 --> 00:16:34.280 And now they've got a nice 00:16:34.321 --> 00:16:34.961 place in Florida. 00:16:35.302 --> 00:16:35.721 Seriously. 00:16:36.381 --> 00:16:36.763 Seriously. 00:16:37.423 --> 00:16:38.403 If I had just done that when 00:16:38.423 --> 00:16:40.904 Silicon Valley had done it on HBO, 00:16:41.144 --> 00:16:43.926 I could have retired by now, like you, 00:16:44.285 --> 00:16:46.527 and had that nice house in Florida. 00:16:46.868 --> 00:16:48.207 But I wouldn't have earned 00:16:48.227 --> 00:16:49.469 that spiffy Cornell cap 00:16:49.509 --> 00:16:50.730 that you have behind you. 00:16:51.730 --> 00:16:54.811 How do you think you're alluding to, 00:16:54.831 --> 00:16:56.692 I think what we're talking about, 00:16:56.711 --> 00:16:58.052 changing the way we teach? 00:16:58.153 --> 00:16:59.452 Because if kids could go and 00:16:59.472 --> 00:17:00.833 they could do stuff with AI, 00:17:00.894 --> 00:17:02.774 how do you continue to challenge them? 00:17:03.174 --> 00:17:04.075 How do you make sure they're 00:17:04.255 --> 00:17:06.496 actually learning and not 00:17:06.536 --> 00:17:08.257 just parroting back what you want to hear, 00:17:08.277 --> 00:17:08.416 Jim? 00:17:09.484 --> 00:17:09.765 That's a, 00:17:10.506 --> 00:17:12.067 that I think is the question of 00:17:12.106 --> 00:17:12.626 the moment. 00:17:12.807 --> 00:17:15.068 And for me, it would be a combination of, 00:17:15.088 --> 00:17:16.189 I would call it some group work, 00:17:16.209 --> 00:17:17.829 but then some individual work on, 00:17:17.869 --> 00:17:20.251 you know, can they integrate? 00:17:20.672 --> 00:17:20.872 To me, 00:17:20.932 --> 00:17:22.212 it's always about the student's 00:17:22.252 --> 00:17:25.035 ability not to recite facts per se, 00:17:25.894 --> 00:17:27.155 but to weave those facts 00:17:27.175 --> 00:17:27.997 together in a meaningful 00:17:28.017 --> 00:17:29.458 way where they can do the 00:17:29.498 --> 00:17:30.377 integration and they can 00:17:30.417 --> 00:17:32.819 understand what something means. 00:17:33.279 --> 00:17:34.560 And I think, I still think the best, 00:17:35.467 --> 00:17:37.608 way in terms of my world is 00:17:38.068 --> 00:17:40.010 is an offering memo give 00:17:40.030 --> 00:17:40.971 students an offering memo 00:17:41.892 --> 00:17:43.413 and uh what what point what 00:17:43.453 --> 00:17:44.173 price would you pay for 00:17:44.213 --> 00:17:46.596 this right that's 00:17:46.635 --> 00:17:48.478 interesting yeah you just 00:17:48.498 --> 00:17:49.378 give them an old one and 00:17:49.598 --> 00:17:51.180 you know just uh that and 00:17:51.941 --> 00:17:53.041 um it's an individual 00:17:53.082 --> 00:17:55.683 assignment that uh and but 00:17:55.703 --> 00:17:56.304 they have to build their 00:17:56.324 --> 00:17:57.525 own spreadsheets and then 00:17:57.545 --> 00:17:59.186 but the data is in the om in the offering 00:17:59.962 --> 00:18:00.103 Yeah, 00:18:00.143 --> 00:18:02.885 when I was an adjunct professor at NYU, 00:18:03.006 --> 00:18:04.528 I did PR and advertising 00:18:04.567 --> 00:18:05.788 and consumer behavior classes. 00:18:05.808 --> 00:18:06.951 So for PR and advertising, 00:18:06.990 --> 00:18:07.991 I would do a final project 00:18:08.031 --> 00:18:10.193 where they had to create a 00:18:10.253 --> 00:18:12.777 resort and then figure out 00:18:12.836 --> 00:18:13.897 how they would market it 00:18:14.159 --> 00:18:16.181 and advertise it to the public. 00:18:16.201 --> 00:18:17.001 And that's not something you 00:18:17.041 --> 00:18:18.222 necessarily- That's great integration, 00:18:18.403 --> 00:18:18.643 yeah. 00:18:18.763 --> 00:18:18.923 Right. 00:18:19.480 --> 00:18:21.382 And I try to do that here on 00:18:21.422 --> 00:18:22.483 this program where we take 00:18:22.644 --> 00:18:23.904 ideas from all these 00:18:23.944 --> 00:18:25.467 different places and kind 00:18:25.507 --> 00:18:27.269 of pull them together and 00:18:27.309 --> 00:18:28.871 hopefully have some unique 00:18:28.891 --> 00:18:30.232 and interesting perspective 00:18:30.313 --> 00:18:32.655 that could drive culture or 00:18:32.736 --> 00:18:34.778 drive innovation or something like that. 00:18:35.038 --> 00:18:35.479 And ideally, 00:18:35.499 --> 00:18:36.400 that's what you're probably 00:18:36.440 --> 00:18:37.442 trying to achieve too, right? 00:18:38.188 --> 00:18:39.048 Yeah, I am. 00:18:39.088 --> 00:18:40.811 I mean, at some level, 00:18:43.174 --> 00:18:44.596 there's this magical thing 00:18:44.636 --> 00:18:45.877 called a promote structure. 00:18:46.118 --> 00:18:47.800 It's what the private equity 00:18:47.840 --> 00:18:48.922 firms are very, 00:18:48.981 --> 00:18:50.443 very good at is once I 00:18:50.463 --> 00:18:52.606 deliver a certain level of returns to my 00:18:53.428 --> 00:18:54.208 limited partners. 00:18:55.028 --> 00:18:55.209 I, 00:18:56.148 --> 00:18:58.348 as the general partner and the promoter 00:18:58.509 --> 00:19:00.009 of this venture, 00:19:00.430 --> 00:19:01.690 I now start to take a super 00:19:01.710 --> 00:19:02.589 share of the returns. 00:19:03.049 --> 00:19:06.330 And you can do this on a very small basis. 00:19:06.510 --> 00:19:06.810 Actually, 00:19:06.830 --> 00:19:08.051 I'm a limited partner in a few 00:19:08.372 --> 00:19:09.231 deals with a former 00:19:09.271 --> 00:19:11.932 Marriott exec that's on their own now, 00:19:11.972 --> 00:19:12.952 then they're very successful. 00:19:14.413 --> 00:19:15.855 And I'm very happy with the 00:19:15.954 --> 00:19:17.336 deal because their promote 00:19:17.355 --> 00:19:20.199 structure is not nearly what, say, 00:19:20.259 --> 00:19:21.700 Blackstone or Apollo does. 00:19:21.720 --> 00:19:23.101 Basically, what those folks, 00:19:23.401 --> 00:19:25.363 once they get you to their, say, 16%, 00:19:25.363 --> 00:19:27.404 they start taking like 90% of the upside. 00:19:29.346 --> 00:19:29.526 Right. 00:19:29.826 --> 00:19:33.028 Where I think, well, because they can't. 00:19:33.589 --> 00:19:34.309 Oh, yeah. 00:19:34.349 --> 00:19:35.711 I think in a smaller scale, 00:19:35.771 --> 00:19:37.212 the sort of you start to 00:19:37.232 --> 00:19:38.814 say you put in 10 percent, 00:19:39.115 --> 00:19:40.796 then you start taking 25 00:19:40.796 --> 00:19:43.278 percent or 30 a third of the upside. 00:19:43.618 --> 00:19:46.020 That starts to work really well. 00:19:46.861 --> 00:19:47.981 But really, I think it's. 00:19:48.883 --> 00:19:52.126 It's not only good and fair at some level, 00:19:52.606 --> 00:19:53.867 but it's incredibly good 00:19:53.907 --> 00:19:54.729 corporate governance 00:19:54.808 --> 00:19:56.391 because you don't get paid 00:19:56.872 --> 00:19:58.093 the upside unless you've 00:19:58.133 --> 00:19:59.674 delivered the goods to your investors. 00:20:01.236 --> 00:20:02.617 And I just think it's 00:20:02.698 --> 00:20:04.400 fabulous governance without 00:20:04.440 --> 00:20:06.781 having to have so much legal paper on it. 00:20:06.821 --> 00:20:08.063 You just incentivize people 00:20:08.083 --> 00:20:09.164 to do the right thing through money. 00:20:09.792 --> 00:20:09.972 Yeah, 00:20:10.594 --> 00:20:11.775 I think that's always the best way to 00:20:11.815 --> 00:20:12.035 do it. 00:20:12.596 --> 00:20:12.776 Jan, 00:20:12.796 --> 00:20:13.916 I've been like promoting 00:20:14.218 --> 00:20:15.239 sustainability in our 00:20:15.439 --> 00:20:16.579 industry in a meaningful way, 00:20:16.619 --> 00:20:17.801 hopefully for the last 10 years. 00:20:17.842 --> 00:20:19.943 But I always try to say you 00:20:19.963 --> 00:20:21.986 can't do it by saying it feels good. 00:20:22.487 --> 00:20:24.228 How are owners and operators 00:20:24.268 --> 00:20:25.450 going to either make money 00:20:25.529 --> 00:20:27.451 from it or have no increase 00:20:27.511 --> 00:20:28.313 in their expenses? 00:20:28.633 --> 00:20:28.833 Right. 00:20:28.853 --> 00:20:30.154 So it's that same kind of thinking. 00:20:31.137 --> 00:20:32.057 Well, actually, 00:20:32.538 --> 00:20:34.539 I have worked with a really 00:20:34.799 --> 00:20:35.740 smart young lady. 00:20:35.759 --> 00:20:38.161 It was about six, seven years ago. 00:20:38.221 --> 00:20:40.102 She did her honors thesis on 00:20:40.162 --> 00:20:42.502 sustainability and exactly your question. 00:20:42.522 --> 00:20:43.963 And we broke it apart really simply. 00:20:44.003 --> 00:20:45.884 Value is NOI, 00:20:46.105 --> 00:20:47.726 cash flow divided by a cap rate, right? 00:20:48.105 --> 00:20:49.105 And so what's going to change? 00:20:49.465 --> 00:20:51.507 And what she found is a big 00:20:51.547 --> 00:20:52.867 piece of the sustainability 00:20:53.188 --> 00:20:54.469 story is that if you have 00:20:54.509 --> 00:20:55.449 an asset that the banks 00:20:55.489 --> 00:20:56.529 consider to be a lower risk, 00:20:57.390 --> 00:20:58.911 your cost of capital could be less. 00:20:59.590 --> 00:21:01.070 And we find it's not that 00:21:01.090 --> 00:21:02.531 much lower cost of capital 00:21:02.571 --> 00:21:03.892 to make a very meaningful 00:21:03.951 --> 00:21:05.073 difference in valuations. 00:21:05.573 --> 00:21:09.953 So I think there's some stories on the NOI, 00:21:09.973 --> 00:21:11.194 better cash flows as well. 00:21:11.934 --> 00:21:13.996 But a lower cost of capital, I think, 00:21:14.056 --> 00:21:16.056 is a really great story there. 00:21:17.116 --> 00:21:17.356 Yeah. 00:21:17.517 --> 00:21:17.876 Suzanne? 00:21:19.869 --> 00:21:21.131 Totally on point. 00:21:21.290 --> 00:21:22.590 I'm looking to see from your 00:21:22.651 --> 00:21:24.791 take in the data from a 00:21:24.852 --> 00:21:26.271 recovery standpoint coming 00:21:26.392 --> 00:21:28.772 off of COVID-19 and seeing 00:21:28.792 --> 00:21:29.573 the world recover. 00:21:29.673 --> 00:21:31.094 What are some surprises that 00:21:31.213 --> 00:21:32.713 you've seen from that data? 00:21:34.295 --> 00:21:36.836 What the biggest surprise is how 00:21:38.492 --> 00:21:39.932 not how much you could push 00:21:39.992 --> 00:21:40.693 rates but how much the 00:21:40.733 --> 00:21:42.074 industry did push rates 00:21:42.153 --> 00:21:44.575 when travel recovered um 00:21:45.015 --> 00:21:47.055 and just how elastic uh 00:21:47.134 --> 00:21:48.976 prices are in the short run 00:21:49.296 --> 00:21:50.375 when the supply is fixed 00:21:50.816 --> 00:21:51.376 and you know all the 00:21:51.396 --> 00:21:52.416 revenge trail and all that 00:21:53.237 --> 00:21:54.176 um yeah we're gonna have 00:21:54.217 --> 00:21:54.917 some tough you know 00:21:54.938 --> 00:21:56.178 comparables going forward 00:21:56.238 --> 00:21:57.617 but um that really 00:21:57.657 --> 00:21:59.259 surprised me what surprised 00:21:59.278 --> 00:22:00.919 me also is within real 00:22:00.979 --> 00:22:03.200 estate what's now toxic and what um 00:22:03.940 --> 00:22:06.142 isn't and um you know all 00:22:06.162 --> 00:22:07.383 the offices are obviously 00:22:07.423 --> 00:22:09.204 the big toxic asset now but 00:22:09.625 --> 00:22:11.406 um you know even you know 00:22:11.446 --> 00:22:12.488 warehouse stuff has gotten 00:22:12.508 --> 00:22:13.769 a little built out and you 00:22:13.808 --> 00:22:14.670 know apartments got a 00:22:14.690 --> 00:22:16.771 little built out uh during 00:22:16.811 --> 00:22:19.094 the late uh pandemic uh 00:22:19.114 --> 00:22:20.375 there's a lot of new supply 00:22:20.414 --> 00:22:22.136 so what surprised me is you 00:22:22.156 --> 00:22:23.038 know you always used to say 00:22:23.077 --> 00:22:24.739 well people invest in 00:22:24.778 --> 00:22:26.701 hotels because they stink less than x 00:22:28.001 --> 00:22:30.242 um sometimes right uh 00:22:30.262 --> 00:22:31.223 they're the least stinky 00:22:31.403 --> 00:22:33.724 and um the hotels have held 00:22:33.785 --> 00:22:35.945 up really really nicely um 00:22:36.266 --> 00:22:37.586 and the you know everybody 00:22:37.707 --> 00:22:40.387 was you know what was it 00:22:40.387 --> 00:22:42.209 2011 was the fire sale that 00:22:42.249 --> 00:22:44.750 didn't happen uh 2022 was 00:22:44.789 --> 00:22:45.990 the repricing that never 00:22:46.030 --> 00:22:47.791 happened 2020 it was you 00:22:48.172 --> 00:22:50.073 know 2023 was like oh they 00:22:50.113 --> 00:22:51.614 raised interest rates the stinkers 00:22:52.634 --> 00:22:54.075 I still look at the data and 00:22:54.115 --> 00:22:56.596 I see a lot of transactions 00:22:56.635 --> 00:22:57.635 happening and new 00:22:57.655 --> 00:22:59.057 financings and the new 00:22:59.116 --> 00:23:00.817 normal is about somewhere 00:23:00.857 --> 00:23:02.057 around seven and a half, 8%. 00:23:02.057 --> 00:23:05.138 And there's still a lot of trends. 00:23:05.180 --> 00:23:06.019 And so it still works. 00:23:06.872 --> 00:23:07.071 Yeah, 00:23:07.172 --> 00:23:09.012 and we've been talking about this an 00:23:09.453 --> 00:23:10.634 awful lot. 00:23:10.654 --> 00:23:11.734 As a matter of fact, 00:23:11.934 --> 00:23:13.415 check one of our shows last 00:23:13.477 --> 00:23:14.576 week that we did live 00:23:14.616 --> 00:23:16.499 during Click7 out in 00:23:16.618 --> 00:23:18.259 California where we talked 00:23:18.460 --> 00:23:22.001 all about converting offices into hotels. 00:23:22.061 --> 00:23:23.282 I think you'll be interesting about that. 00:23:23.903 --> 00:23:25.765 Our guest, Todd Stevens, 00:23:25.805 --> 00:23:26.766 gives some really great 00:23:26.806 --> 00:23:28.567 insight on where and where 00:23:28.747 --> 00:23:30.468 not this would work. 00:23:30.768 --> 00:23:31.769 But I'll tell you, Jan – 00:23:31.949 --> 00:23:33.410 Something that did work is 00:23:34.230 --> 00:23:35.411 our very own producer, Dave, 00:23:35.451 --> 00:23:36.511 happens to be a general 00:23:36.592 --> 00:23:38.373 manager of a hotel on the 00:23:38.492 --> 00:23:40.294 east side of New York City. 00:23:40.334 --> 00:23:41.654 And he recently achieved a 00:23:41.935 --> 00:23:42.695 hotel real estate 00:23:42.736 --> 00:23:43.777 investments and asset 00:23:43.817 --> 00:23:46.038 management certificate with you. 00:23:46.117 --> 00:23:47.138 So we're going to bring him 00:23:47.378 --> 00:23:48.579 on and see if he's happy 00:23:48.619 --> 00:23:50.840 about this or he's got some choice words. 00:23:50.881 --> 00:23:52.221 So, Dave, how are you? 00:23:52.241 --> 00:23:54.884 Well, I do have some very choice words. 00:23:55.344 --> 00:23:56.664 But they're all good. 00:23:57.005 --> 00:23:57.465 Yay! 00:23:57.486 --> 00:23:58.185 They're all good. 00:23:58.226 --> 00:23:59.426 They're all good. 00:24:00.971 --> 00:24:02.673 I'm sure that my opinion was 00:24:02.792 --> 00:24:04.394 really weighing very heavily on you. 00:24:04.473 --> 00:24:04.914 That's cool. 00:24:05.194 --> 00:24:06.316 I know Dave sounds like he's 00:24:06.336 --> 00:24:08.096 at the bottom of a well right now, 00:24:08.156 --> 00:24:09.198 but we put him there unless 00:24:09.238 --> 00:24:10.638 he said nice things about the program. 00:24:10.659 --> 00:24:11.799 Yes, I apologize. 00:24:11.819 --> 00:24:13.601 But you can see I have my earbuds in, 00:24:13.661 --> 00:24:14.582 so the sound on these 00:24:14.682 --> 00:24:15.782 babies is not the best. 00:24:15.823 --> 00:24:16.903 So I'm going to talk a little louder. 00:24:16.923 --> 00:24:18.365 I'm not screaming at you. 00:24:19.025 --> 00:24:20.185 I just want to be heard so I 00:24:20.205 --> 00:24:21.547 can get above that waterline. 00:24:21.646 --> 00:24:24.890 But I wanted to come on here because, yes, 00:24:24.950 --> 00:24:25.971 I did take the certificate 00:24:26.010 --> 00:24:28.913 program facilitated by a professor, 00:24:29.700 --> 00:24:30.079 the ruse. 00:24:30.240 --> 00:24:31.580 And it was spectacular. 00:24:32.182 --> 00:24:33.143 From someone that was going 00:24:33.182 --> 00:24:34.123 into this really with 00:24:34.584 --> 00:24:35.703 minimal knowledge in terms 00:24:35.763 --> 00:24:36.904 of the real estate side of it, 00:24:37.486 --> 00:24:38.385 asset management side, 00:24:38.405 --> 00:24:39.807 I had a little more experience on, 00:24:39.886 --> 00:24:40.627 but the real estate 00:24:40.647 --> 00:24:41.807 investment side had no 00:24:41.888 --> 00:24:42.808 experience whatsoever. 00:24:43.789 --> 00:24:44.911 It was a really just, 00:24:45.050 --> 00:24:46.652 I recommend it really for anybody, 00:24:46.751 --> 00:24:47.972 whether you're interested 00:24:48.032 --> 00:24:49.114 in that space or not. 00:24:49.773 --> 00:24:52.675 And because it was very digestible. 00:24:52.976 --> 00:24:53.717 Dave, why, 00:24:54.037 --> 00:24:55.857 why did you take this particular 00:24:56.057 --> 00:24:56.659 certificate? 00:24:57.397 --> 00:24:58.459 Because I'm interested in that space. 00:24:58.838 --> 00:24:59.519 Yeah, but why? 00:24:59.618 --> 00:25:00.619 Yeah, 00:25:00.660 --> 00:25:03.221 how do you see that applying to you 00:25:03.340 --> 00:25:05.423 personally and your career in general? 00:25:05.782 --> 00:25:07.324 Yeah, so I mean, obviously, you know, 00:25:07.403 --> 00:25:08.263 everybody that's involved 00:25:08.284 --> 00:25:09.704 with this show knows that I 00:25:09.765 --> 00:25:10.806 hang around with some real 00:25:10.826 --> 00:25:12.146 estate guys and some asset 00:25:12.166 --> 00:25:13.086 management guys and people 00:25:13.106 --> 00:25:14.188 that kind of know this side 00:25:14.228 --> 00:25:14.827 of the business. 00:25:15.428 --> 00:25:17.950 So I'm involved in those conversations. 00:25:19.050 --> 00:25:19.971 You know, yesterday's guest, 00:25:20.030 --> 00:25:20.611 Michael Schumer, 00:25:20.631 --> 00:25:21.632 has been on several times. 00:25:21.652 --> 00:25:22.992 I've spoken to him several times. 00:25:23.053 --> 00:25:24.493 And I'm always interested in 00:25:24.554 --> 00:25:25.673 his shows and his 00:25:25.753 --> 00:25:26.714 conversations personally. 00:25:27.284 --> 00:25:27.463 Of course, 00:25:27.483 --> 00:25:28.905 you could talk about Craig or anybody, 00:25:28.925 --> 00:25:30.166 any number of other people 00:25:30.227 --> 00:25:31.508 involved in these shows and 00:25:31.548 --> 00:25:32.229 these productions. 00:25:32.969 --> 00:25:33.930 And it was something I 00:25:34.510 --> 00:25:35.711 enjoyed hearing about, 00:25:35.731 --> 00:25:37.492 but not something I really 00:25:37.614 --> 00:25:39.654 could understand in terms 00:25:39.674 --> 00:25:40.536 of what was being said, 00:25:40.596 --> 00:25:41.537 especially as some of these 00:25:41.576 --> 00:25:43.538 higher level conversations happened. 00:25:43.979 --> 00:25:45.740 Certain acronyms were being said, 00:25:45.840 --> 00:25:47.643 certain terminology was being said, 00:25:47.682 --> 00:25:48.383 and everyone knew what 00:25:48.403 --> 00:25:49.423 everyone was talking about. 00:25:49.443 --> 00:25:49.825 And I'm like... 00:25:51.128 --> 00:25:52.029 Again, for a lot of years, 00:25:52.069 --> 00:25:53.391 I just nodded and smiled. 00:25:53.451 --> 00:25:53.770 I still do. 00:25:53.810 --> 00:25:54.672 Nod and smile. 00:25:54.791 --> 00:25:55.573 Nod and smile. 00:25:55.613 --> 00:25:56.614 So, you know. 00:25:56.693 --> 00:25:57.694 You know, that's on purpose. 00:25:58.414 --> 00:25:59.536 It's basically just to 00:25:59.717 --> 00:26:01.417 obfuscate the obvious and 00:26:01.738 --> 00:26:02.939 speak in another language 00:26:03.019 --> 00:26:05.000 that lay people don't understand. 00:26:05.020 --> 00:26:07.222 That's the whole thing about real estate. 00:26:07.723 --> 00:26:07.884 Yeah. 00:26:07.903 --> 00:26:07.983 Well, 00:26:08.243 --> 00:26:09.805 I am certainly a lay person in that 00:26:09.884 --> 00:26:10.226 space. 00:26:10.566 --> 00:26:12.146 So, you know, but again, 00:26:12.208 --> 00:26:12.728 it was something that was 00:26:12.768 --> 00:26:13.989 always very interesting to me. 00:26:14.009 --> 00:26:15.589 You know, going to these conferences. 00:26:15.990 --> 00:26:17.332 I was with you at NYU. 00:26:17.571 --> 00:26:18.393 Obviously, click. 00:26:19.924 --> 00:26:21.286 So seeing how these kind of 00:26:21.326 --> 00:26:22.567 deals start to come together, 00:26:22.606 --> 00:26:24.407 I wanted to learn more both 00:26:24.428 --> 00:26:26.769 from a personal curiosity 00:26:26.789 --> 00:26:28.672 standpoint and also a 00:26:28.711 --> 00:26:31.314 professional development standpoint. 00:26:31.453 --> 00:26:32.755 And obviously Cornell in 00:26:32.835 --> 00:26:33.935 general has a very well 00:26:33.976 --> 00:26:35.637 respected name in the industry. 00:26:36.417 --> 00:26:37.459 I hopped over to that 00:26:37.519 --> 00:26:39.300 website and I was talking to one of my, 00:26:39.780 --> 00:26:40.961 I won't say a colleague 00:26:40.981 --> 00:26:42.503 because she's well above me 00:26:42.523 --> 00:26:43.044 in the company, 00:26:43.084 --> 00:26:44.244 but somebody who's well 00:26:45.105 --> 00:26:46.547 respected in my company about 00:26:47.405 --> 00:26:49.007 professional development opportunities. 00:26:49.047 --> 00:26:50.788 And she mentioned a course 00:26:50.988 --> 00:26:52.910 like that within Cornell. 00:26:53.430 --> 00:26:54.371 So when I went onto the 00:26:54.431 --> 00:26:56.231 website and saw the large 00:26:56.311 --> 00:26:57.172 number of certificate 00:26:57.192 --> 00:26:58.252 programs that are there, 00:26:59.534 --> 00:27:01.275 that one immediately stood out to me. 00:27:01.535 --> 00:27:03.155 I didn't know Professor 00:27:03.175 --> 00:27:04.017 DeRose ahead of time. 00:27:04.057 --> 00:27:05.698 There was no connection to me, 00:27:05.778 --> 00:27:07.078 to him or his work. 00:27:07.538 --> 00:27:08.058 Before that, 00:27:08.078 --> 00:27:09.480 it just happened that we 00:27:09.519 --> 00:27:12.021 connected or I connected to his material. 00:27:13.173 --> 00:27:14.694 And it was just so well laid out. 00:27:14.934 --> 00:27:15.835 And I'm not just saying that. 00:27:15.934 --> 00:27:17.056 I know we get our shameless 00:27:17.155 --> 00:27:19.856 plug time for Professor DeRozan. 00:27:19.896 --> 00:27:20.797 I'm taking that time. 00:27:23.617 --> 00:27:25.439 It was so well laid out. 00:27:25.858 --> 00:27:27.160 It was really digestible. 00:27:27.220 --> 00:27:28.381 Again, I'm a lay person. 00:27:29.560 --> 00:27:30.922 The terms are well done. 00:27:30.942 --> 00:27:31.902 But it's not just something where, 00:27:31.922 --> 00:27:32.481 you know, 00:27:32.501 --> 00:27:34.423 it's some writings and some recordings. 00:27:35.604 --> 00:27:38.184 They give you the tools to be successful, 00:27:38.484 --> 00:27:41.006 not just for the course and the program. 00:27:41.925 --> 00:27:42.767 but for the future. 00:27:42.787 --> 00:27:43.866 Professor DeRose, 00:27:43.886 --> 00:27:44.847 you can speak to this further. 00:27:45.607 --> 00:27:46.689 I downloaded every single 00:27:46.729 --> 00:27:47.589 spreadsheet that you 00:27:47.829 --> 00:27:51.311 developed and created in my computer. 00:27:51.633 --> 00:27:52.952 There's pre-built 00:27:53.032 --> 00:27:54.493 spreadsheets that you use 00:27:54.554 --> 00:27:55.815 to learn the content, 00:27:56.675 --> 00:27:57.496 but then you take those 00:27:57.516 --> 00:27:59.597 spreadsheets for the rest of your career. 00:27:59.738 --> 00:28:01.838 Now that I'm done with the program, 00:28:02.019 --> 00:28:05.142 I've been dabbling in some practice. 00:28:05.261 --> 00:28:06.501 I'm very fortunate through 00:28:06.521 --> 00:28:07.522 some of those contacts I 00:28:07.542 --> 00:28:08.284 was just mentioning. 00:28:08.304 --> 00:28:10.164 They've been able to give me some 00:28:10.915 --> 00:28:12.016 dummy accounts and things 00:28:12.056 --> 00:28:13.017 they're working on. 00:28:14.037 --> 00:28:14.196 Um, 00:28:14.957 --> 00:28:16.518 and I've been messing around practicing 00:28:16.538 --> 00:28:17.337 when I've reached out to 00:28:17.357 --> 00:28:18.759 Professor DeRue's like, Hey, I'm stuck, 00:28:19.318 --> 00:28:20.598 you know, 00:28:20.618 --> 00:28:22.019 to help me through our connection here. 00:28:22.140 --> 00:28:25.780 But, um, it's, it's a, 00:28:26.000 --> 00:28:29.061 it's a real easy way to get 00:28:29.102 --> 00:28:30.321 a base level knowledge of 00:28:30.662 --> 00:28:31.663 that side of the industry 00:28:31.702 --> 00:28:32.522 or other sides of the 00:28:32.542 --> 00:28:33.383 industry that you may not 00:28:33.442 --> 00:28:34.683 know about other topics. 00:28:34.723 --> 00:28:37.045 Of course, I found it very digestible. 00:28:37.065 --> 00:28:38.125 I found it very fun. 00:28:38.669 --> 00:28:39.990 I found it very affordable, 00:28:40.170 --> 00:28:41.411 which is also key because, hey, 00:28:41.570 --> 00:28:42.132 three kids, 00:28:42.951 --> 00:28:44.153 not much is very affordable 00:28:44.212 --> 00:28:45.013 for me right now. 00:28:46.734 --> 00:28:48.516 But it's just very easily accessible. 00:28:48.536 --> 00:28:51.198 The barrier of entry is very low. 00:28:51.917 --> 00:28:54.180 And the prerequisite knowledge, yes. 00:28:54.941 --> 00:28:55.820 Will it help to have some 00:28:55.881 --> 00:28:56.922 prerequisite knowledge in 00:28:56.981 --> 00:28:59.483 P&L understanding how some 00:28:59.523 --> 00:29:00.144 of the deals get made? 00:29:00.203 --> 00:29:00.884 Yes, of course. 00:29:01.424 --> 00:29:02.145 So I wouldn't just say... 00:29:02.772 --> 00:29:03.772 If you have no clue what a 00:29:03.814 --> 00:29:05.213 P&L is or no clue what a 00:29:05.273 --> 00:29:06.855 line item is or no clue how 00:29:06.875 --> 00:29:08.615 a budget or forecast model gets built, 00:29:09.155 --> 00:29:10.156 maybe learn that first. 00:29:11.416 --> 00:29:12.938 But if you do have that understanding, 00:29:13.057 --> 00:29:14.138 you can jump right in and 00:29:14.298 --> 00:29:15.138 really understand it. 00:29:15.659 --> 00:29:17.720 And more so than that, I would say, 00:29:17.839 --> 00:29:18.800 and Professor, you can say, 00:29:19.161 --> 00:29:20.342 both professors can tell me 00:29:20.362 --> 00:29:21.061 if this is different. 00:29:22.803 --> 00:29:23.682 Once the course ended, 00:29:24.284 --> 00:29:25.584 I was just hungry for more knowledge. 00:29:26.684 --> 00:29:27.704 I reached out to some people. 00:29:27.724 --> 00:29:29.346 They gave me some more opportunities, 00:29:29.385 --> 00:29:30.826 some books to read. 00:29:31.997 --> 00:29:33.219 Just on a pre-call here, 00:29:33.419 --> 00:29:34.079 I'm going to go take 00:29:34.099 --> 00:29:35.122 another certificate program 00:29:35.162 --> 00:29:36.663 recommended by Professor Deroos. 00:29:36.923 --> 00:29:38.105 So, you know, 00:29:38.145 --> 00:29:39.607 it just may be hungrier to learn more. 00:29:39.667 --> 00:29:41.711 It may be hungrier to get into this field. 00:29:42.172 --> 00:29:43.394 It may be hungrier to learn 00:29:43.433 --> 00:29:44.295 more of this side of the 00:29:44.355 --> 00:29:45.175 business for my 00:29:45.215 --> 00:29:46.157 professional development 00:29:46.597 --> 00:29:47.900 and potentially career progression. 00:29:47.940 --> 00:29:48.320 Who knows? 00:29:48.933 --> 00:29:50.154 so dave I've got a question 00:29:50.194 --> 00:29:52.096 for you um you just came 00:29:52.175 --> 00:29:53.237 off of going to the click 00:29:53.257 --> 00:29:56.298 conference and so how as 00:29:56.358 --> 00:29:57.318 you know this is what us 00:29:57.459 --> 00:29:58.819 academics love to hear 00:29:58.960 --> 00:30:00.681 right I want to hear how 00:30:00.740 --> 00:30:03.702 you translated what uh dr 00:30:03.782 --> 00:30:06.065 drews shared in that class 00:30:06.144 --> 00:30:07.125 and how you were able to 00:30:07.224 --> 00:30:08.865 leverage that knowledge and 00:30:09.067 --> 00:30:11.008 maybe show up glenn um with 00:30:11.048 --> 00:30:12.328 his lack of knowledge when 00:30:12.348 --> 00:30:13.308 you were out in california 00:30:15.592 --> 00:30:16.532 This is true. 00:30:16.553 --> 00:30:17.953 From the first Click 00:30:18.213 --> 00:30:19.855 conference I went to two 00:30:19.875 --> 00:30:24.317 years ago to this one, night and day, 00:30:25.818 --> 00:30:27.640 simply and solely because of the program. 00:30:29.000 --> 00:30:30.342 I'm not saying that because 00:30:30.603 --> 00:30:31.182 you're on the show. 00:30:31.202 --> 00:30:32.344 I'm not saying that because 00:30:32.844 --> 00:30:34.005 I'm trying to promote you. 00:30:34.125 --> 00:30:35.385 It's truly facts. 00:30:36.125 --> 00:30:37.047 As you're going through the 00:30:37.086 --> 00:30:37.788 different panels, 00:30:38.647 --> 00:30:41.609 as we had the initial show with Bruce. 00:30:42.131 --> 00:30:42.211 Yep. 00:30:43.911 --> 00:30:45.971 a lot of that stuff made more sense to me. 00:30:46.551 --> 00:30:47.452 I was able to actually have 00:30:47.492 --> 00:30:48.953 a knowledgeable conversation. 00:30:48.993 --> 00:30:49.753 That explains why you 00:30:49.773 --> 00:30:50.434 actually asked some good 00:30:50.474 --> 00:30:51.194 questions for once. 00:30:51.434 --> 00:30:52.056 Yeah, see? 00:30:52.875 --> 00:30:54.497 You're going to make me cry. 00:30:54.517 --> 00:30:56.278 I'm serious. 00:30:57.096 --> 00:30:59.258 that's exactly the idea it 00:30:59.317 --> 00:31:00.659 was it was all about 00:31:00.858 --> 00:31:03.180 actionable things that you 00:31:03.200 --> 00:31:05.421 can use in your career now 00:31:05.441 --> 00:31:06.820 I hope that as you progress 00:31:06.840 --> 00:31:07.922 you get on the ownership 00:31:07.942 --> 00:31:09.501 side because you get to do 00:31:09.521 --> 00:31:11.623 the money dance when you do 00:31:11.682 --> 00:31:12.784 the refinancing of your 00:31:12.824 --> 00:31:13.923 hotel so you bought it for 00:31:13.923 --> 00:31:15.365 100 you financed it and 00:31:15.404 --> 00:31:16.305 then you know rates have 00:31:16.365 --> 00:31:17.486 risen and inflation has 00:31:17.506 --> 00:31:18.286 been good and you've been a 00:31:18.346 --> 00:31:20.067 good manager or asset manager 00:31:20.586 --> 00:31:22.548 And you now have a bigger cash flow. 00:31:22.929 --> 00:31:24.930 You refinance it and you pay 00:31:25.010 --> 00:31:26.332 off your old mortgage and 00:31:26.352 --> 00:31:27.913 you get to keep all the upside. 00:31:28.712 --> 00:31:31.454 It's an amazing, amazing thing. 00:31:31.535 --> 00:31:33.136 You get to buy drinks and you don't care. 00:31:33.676 --> 00:31:35.157 Yeah. 00:31:35.618 --> 00:31:37.359 But that's exactly, that's exactly what, 00:31:37.440 --> 00:31:37.720 you know, 00:31:37.779 --> 00:31:38.921 now I need to take that next step. 00:31:38.980 --> 00:31:39.201 Right. 00:31:39.240 --> 00:31:41.482 So now I understand what he just said. 00:31:41.502 --> 00:31:43.565 I probably wouldn't have six months ago. 00:31:44.184 --> 00:31:44.444 Right. 00:31:44.505 --> 00:31:45.506 If you had asked me how to 00:31:45.546 --> 00:31:46.446 actually execute that. 00:31:47.923 --> 00:31:49.986 I'm going to continue to wear that. 00:31:50.026 --> 00:31:51.047 That's the next level. 00:31:51.747 --> 00:31:53.128 I do that in my face-to-face course, 00:31:53.148 --> 00:31:54.430 which is talk a lot about, okay, 00:31:54.450 --> 00:31:57.772 so now execution. 00:31:59.034 --> 00:32:02.096 That's where my real-world 00:32:02.136 --> 00:32:03.176 experience has helped me 00:32:03.278 --> 00:32:07.121 because things pass a smell test. 00:32:08.761 --> 00:32:10.104 This is something that's 00:32:10.183 --> 00:32:11.545 translatable across a wide range of 00:32:16.184 --> 00:32:17.445 We're not just talking about 00:32:17.465 --> 00:32:20.909 this being usable in New 00:32:20.949 --> 00:32:23.531 York or Florida or California. 00:32:23.612 --> 00:32:26.453 You can translate these concepts across. 00:32:26.534 --> 00:32:28.476 I will tell you that this is 00:32:28.556 --> 00:32:30.238 not how they do business in Kenya. 00:32:31.338 --> 00:32:33.681 That person in class and uh-uh. 00:32:34.869 --> 00:32:35.990 I know you taught in Paris. 00:32:36.050 --> 00:32:36.892 How about in Paris? 00:32:39.015 --> 00:32:40.096 They do follow what I call 00:32:40.115 --> 00:32:41.698 Western norms of finance over there. 00:32:41.718 --> 00:32:43.559 This all works because we're capitalists. 00:32:43.980 --> 00:32:49.066 If you get to places where money is... 00:32:50.607 --> 00:32:53.368 more fungible. 00:32:53.388 --> 00:32:55.108 Before we wrap up, 00:32:55.368 --> 00:32:57.489 the message I'm taking away from this is, 00:32:57.990 --> 00:32:59.470 whereas hospitality schools 00:32:59.529 --> 00:33:00.789 used to fundamentally focus 00:33:00.829 --> 00:33:01.490 a lot on what's 00:33:01.529 --> 00:33:03.830 specifically happening on the property, 00:33:04.270 --> 00:33:07.131 programs like your offering, Jan, 00:33:07.171 --> 00:33:08.251 is really helping people 00:33:08.291 --> 00:33:09.791 understand there are so 00:33:09.852 --> 00:33:11.172 many other facets to our 00:33:11.211 --> 00:33:12.372 business where you could be 00:33:12.432 --> 00:33:13.393 in hospitality, 00:33:13.772 --> 00:33:15.272 but not necessarily have to 00:33:15.313 --> 00:33:17.073 be servicing a customer at 00:33:17.113 --> 00:33:18.513 the property level. 00:33:18.534 --> 00:33:19.433 How do you see this fitting 00:33:19.493 --> 00:33:20.094 into the scheme 00:33:20.213 --> 00:33:20.554 Well, 00:33:20.653 --> 00:33:23.256 I think it's incredibly important for 00:33:23.296 --> 00:33:24.076 people that have great 00:33:24.176 --> 00:33:25.377 ideas and support 00:33:25.417 --> 00:33:27.338 operations and have 00:33:28.160 --> 00:33:29.540 businesses that are tremendous. 00:33:29.580 --> 00:33:30.521 But there's a whole capital 00:33:30.582 --> 00:33:31.622 market side of the business 00:33:31.642 --> 00:33:33.163 that treats these as financial assets. 00:33:33.784 --> 00:33:34.805 And that's another side of 00:33:34.825 --> 00:33:35.904 the industry that I think 00:33:36.465 --> 00:33:37.686 people can have very 00:33:37.787 --> 00:33:39.107 legitimate and great careers in. 00:33:39.688 --> 00:33:40.828 But sometimes, you know, 00:33:40.848 --> 00:33:41.848 when I see students that 00:33:41.888 --> 00:33:42.710 are really creative, 00:33:42.789 --> 00:33:43.609 I always encourage them to 00:33:43.650 --> 00:33:44.671 go on the operations side 00:33:44.691 --> 00:33:45.491 because you can make a lot 00:33:45.511 --> 00:33:46.892 of money with good ideas on 00:33:46.951 --> 00:33:49.094 that side and not get stuck 00:33:49.134 --> 00:33:51.515 being an analyst all day. 00:33:51.595 --> 00:33:53.256 I mean, 00:33:53.276 --> 00:33:54.517 there's hard work to be done on 00:33:54.557 --> 00:33:54.997 both sides, 00:33:55.057 --> 00:33:56.458 but I think the actual 00:33:56.518 --> 00:33:58.619 operations side of this is enormous fun. 00:33:58.759 --> 00:34:00.361 But it's, you know, 00:34:00.441 --> 00:34:01.461 there's a product side and 00:34:01.500 --> 00:34:02.501 there's a capital market side. 00:34:03.317 --> 00:34:04.196 let me say one last thing 00:34:04.217 --> 00:34:05.397 from my side you know if 00:34:05.417 --> 00:34:06.278 you are on the operations 00:34:06.298 --> 00:34:07.357 side coming from someone on 00:34:07.377 --> 00:34:08.318 the operations side just 00:34:08.358 --> 00:34:09.518 because you may not want to 00:34:09.559 --> 00:34:10.760 go into that side of the 00:34:10.800 --> 00:34:11.739 business does not mean this 00:34:11.780 --> 00:34:13.099 knowledge is not useful to 00:34:13.159 --> 00:34:14.760 you as well this is 00:34:14.840 --> 00:34:16.362 definitely you know if I 00:34:16.501 --> 00:34:18.702 never change past and I'm a 00:34:18.762 --> 00:34:20.003 gm for the rest of my life 00:34:20.902 --> 00:34:23.123 this information is very 00:34:23.224 --> 00:34:24.483 useful to understand how to 00:34:24.523 --> 00:34:26.344 most efficiently run this operation 00:34:26.826 --> 00:34:27.065 Right. 00:34:27.085 --> 00:34:28.347 You don't understand that side. 00:34:28.367 --> 00:34:29.128 You don't understand what 00:34:29.148 --> 00:34:30.369 the owner wants to do and 00:34:30.409 --> 00:34:30.949 understand their 00:34:30.969 --> 00:34:32.331 motivations and their reasonings, 00:34:32.371 --> 00:34:34.432 which is a large part of this program. 00:34:34.952 --> 00:34:36.094 And now I understand. 00:34:36.735 --> 00:34:37.195 I mean, 00:34:37.235 --> 00:34:38.677 I literally went back and read my 00:34:38.876 --> 00:34:40.398 HMA after the certificate 00:34:40.438 --> 00:34:41.179 and I understand, 00:34:41.498 --> 00:34:43.900 understood it's so much better. 00:34:44.101 --> 00:34:45.643 And I literally was tying 00:34:46.563 --> 00:34:48.065 paragraphs and content in 00:34:48.105 --> 00:34:50.567 the HMA hotel management agreement, 00:34:50.626 --> 00:34:53.170 if you don't know, but HMA to 00:34:54.704 --> 00:34:55.606 you know, the course. 00:34:55.686 --> 00:34:56.505 And I was remembering, okay, 00:34:56.545 --> 00:34:58.427 this part of the course, it said this, 00:34:58.507 --> 00:34:59.606 and I'm seeing it right here. 00:35:00.387 --> 00:35:01.847 So it was just, it was wonderful. 00:35:01.907 --> 00:35:02.949 So I still recommend if 00:35:03.048 --> 00:35:03.929 you're an operations side 00:35:03.949 --> 00:35:05.909 to look into a course like this, 00:35:06.331 --> 00:35:07.550 because it will help that 00:35:07.990 --> 00:35:08.952 progression in your career 00:35:08.972 --> 00:35:09.931 from the operational side. 00:35:10.552 --> 00:35:11.213 Just for kicks, 00:35:11.233 --> 00:35:12.313 did you read your franchise 00:35:12.373 --> 00:35:13.614 disclosure agreement yet? 00:35:14.092 --> 00:35:14.773 I haven't gotten there yet. 00:35:14.934 --> 00:35:15.893 I have a lot to read. 00:35:16.273 --> 00:35:17.454 I have picked up so much to 00:35:17.514 --> 00:35:19.556 read in that continuation of education. 00:35:19.657 --> 00:35:22.278 Right now I have a 570 some odd page book. 00:35:22.818 --> 00:35:24.280 I don't remember the exact clauses. 00:35:24.300 --> 00:35:25.440 There's only four clauses 00:35:25.481 --> 00:35:26.981 that really matter in an FDD. 00:35:27.181 --> 00:35:30.704 So the rest of it's required 00:35:30.784 --> 00:35:33.965 by the Federal Trade Commission. 00:35:34.005 --> 00:35:34.987 Out of 360 pages, 00:35:35.007 --> 00:35:35.887 you probably only need four. 00:35:36.563 --> 00:35:36.784 Yeah. 00:35:37.945 --> 00:35:38.885 All right. 00:35:38.905 --> 00:35:40.045 So let's wrap things up. 00:35:40.706 --> 00:35:41.086 Jan, 00:35:41.126 --> 00:35:42.688 I know Jay's been shamelessly plugging 00:35:42.708 --> 00:35:42.887 you, 00:35:43.007 --> 00:35:45.829 but how do we learn more about this 00:35:45.949 --> 00:35:46.670 program, please? 00:35:48.431 --> 00:35:51.253 Oh, www.ecornell.com. 00:35:52.253 --> 00:35:52.713 Easy enough. 00:35:53.603 --> 00:35:53.963 Easy enough. 00:35:54.284 --> 00:35:56.907 I'm going to say let's go there, 00:35:56.927 --> 00:35:58.447 but then also find the right program. 00:35:58.467 --> 00:35:59.789 Because there's so many programs, 00:35:59.869 --> 00:36:00.550 not even in Hockey Town. 00:36:00.570 --> 00:36:01.490 Just put my name in. 00:36:01.771 --> 00:36:06.114 Or real estate. 00:36:06.135 --> 00:36:07.175 When you get there, just real estate. 00:36:07.195 --> 00:36:08.458 There's a very rich real 00:36:08.478 --> 00:36:09.137 estate curriculum. 00:36:09.177 --> 00:36:09.978 And I don't want to tout 00:36:10.018 --> 00:36:11.440 mine as if soul... 00:36:12.481 --> 00:36:13.762 Arbiter of good stuff. 00:36:13.782 --> 00:36:16.302 There's everybody who loves 00:36:16.422 --> 00:36:17.422 the executive program. 00:36:17.523 --> 00:36:21.143 We all, Suzanne, tell me if I'm wrong. 00:36:21.324 --> 00:36:22.565 We love our undergraduates. 00:36:22.985 --> 00:36:25.106 We love our executive programs. 00:36:25.445 --> 00:36:26.965 Our grads are pains in the ass. 00:36:29.867 --> 00:36:31.148 I will do an executive 00:36:31.208 --> 00:36:33.268 education program over a grant any day. 00:36:33.608 --> 00:36:33.849 Yeah. 00:36:34.289 --> 00:36:36.210 And so that's just the way it is. 00:36:36.269 --> 00:36:37.190 So, you know, 00:36:37.309 --> 00:36:38.311 we love our executive 00:36:38.331 --> 00:36:39.271 programs and people want to 00:36:39.291 --> 00:36:40.572 put their good stuff online. 00:36:41.271 --> 00:36:41.532 Awesome. 00:36:41.782 --> 00:36:43.625 So my question before you go, 00:36:44.065 --> 00:36:45.567 just because I want to pull 00:36:45.646 --> 00:36:47.027 off of executive education, 00:36:47.068 --> 00:36:49.010 but really just get your final take. 00:36:49.030 --> 00:36:50.492 I know we talked a lot about HI, 00:36:50.552 --> 00:36:52.193 but what do you see as 00:36:52.333 --> 00:36:54.635 either the clouds and the 00:36:54.695 --> 00:36:56.438 bright spots coming up on 00:36:56.478 --> 00:36:59.061 the horizon in the next year and beyond? 00:37:00.036 --> 00:37:03.197 I think the clouds are 00:37:03.358 --> 00:37:06.840 continuing redefinitions of 00:37:06.880 --> 00:37:08.101 the industry of what supply 00:37:08.201 --> 00:37:09.280 is and that supply being 00:37:09.360 --> 00:37:11.282 able to grow really quickly 00:37:11.342 --> 00:37:12.722 like Airbnb just brought in 00:37:12.963 --> 00:37:13.902 additional supply. 00:37:14.463 --> 00:37:15.784 I think that's a real threat. 00:37:17.164 --> 00:37:20.427 And I think that, unfortunately, 00:37:21.007 --> 00:37:23.429 inbound travel could be restricted. 00:37:24.210 --> 00:37:27.273 So I think that's a threat 00:37:27.614 --> 00:37:28.875 to occupancies as a whole. 00:37:29.456 --> 00:37:31.137 In terms of bright spots, 00:37:31.757 --> 00:37:33.759 I think our economy is booming. 00:37:33.918 --> 00:37:35.079 I think people want to travel. 00:37:35.119 --> 00:37:36.601 The first thing you want to do, 00:37:37.822 --> 00:37:39.143 it's pinky swear, 00:37:39.184 --> 00:37:40.844 we're taking me on vacation this year, 00:37:40.864 --> 00:37:42.646 you son of a gun. 00:37:42.927 --> 00:37:44.751 right um and we're taking 00:37:44.791 --> 00:37:45.833 the kids somewhere and you 00:37:46.132 --> 00:37:47.755 know that's really a huge 00:37:47.835 --> 00:37:48.898 piece on giving the 00:37:49.139 --> 00:37:50.481 businesses back getting 00:37:50.521 --> 00:37:51.764 leisure back and group back 00:37:51.844 --> 00:37:53.226 I think is uh you know 00:37:53.567 --> 00:37:54.668 people want to travel and 00:37:54.829 --> 00:37:55.710 have new experiences 00:37:56.461 --> 00:37:57.563 Yep, absolutely. 00:37:58.043 --> 00:37:58.943 Well, thank you so much, Dan. 00:37:58.983 --> 00:38:01.425 We really appreciate you being here today. 00:38:01.445 --> 00:38:01.885 Thank you. 00:38:02.445 --> 00:38:02.945 Thank you. 00:38:02.965 --> 00:38:03.905 Hey, Dave. 00:38:03.925 --> 00:38:05.726 Appreciate me being here too? 00:38:05.887 --> 00:38:07.847 No, I work here at every moment. 00:38:07.887 --> 00:38:09.588 You're sharing a screen with me. 00:38:09.869 --> 00:38:10.750 But I do want to say, hey, 00:38:10.789 --> 00:38:11.530 maybe you want to do an 00:38:11.570 --> 00:38:12.831 official sign-off today as well. 00:38:12.851 --> 00:38:14.072 We'll have a triple sign-off 00:38:14.112 --> 00:38:14.731 or something like that. 00:38:14.891 --> 00:38:15.992 Before that, hey, 00:38:16.032 --> 00:38:17.253 make sure you download the 00:38:17.313 --> 00:38:18.715 video version of this on audio. 00:38:18.735 --> 00:38:19.596 You're out walking the dog. 00:38:19.635 --> 00:38:21.157 You're out getting some exercise, 00:38:21.197 --> 00:38:21.757 which I'm going to be 00:38:21.777 --> 00:38:23.298 hopefully doing this afternoon. 00:38:23.579 --> 00:38:24.539 And I like listening to my 00:38:24.579 --> 00:38:25.360 favorite podcast, 00:38:25.400 --> 00:38:26.880 Why Not Download No Vacancy, 00:38:26.940 --> 00:38:28.623 and have us in your ears. 00:38:28.663 --> 00:38:29.563 Lots of great information. 00:38:29.844 --> 00:38:30.684 You want to re-listen to that. 00:38:30.724 --> 00:38:31.565 And if you want to watch us, 00:38:31.605 --> 00:38:34.086 find us on Facebook, LinkedIn, of course, 00:38:34.126 --> 00:38:37.690 at NoVacancyNews.com, and on YouTube. 00:38:37.730 --> 00:38:38.751 Thanks, everyone, for being here. 00:38:38.771 --> 00:38:40.311 And remember, you've got one life, 00:38:40.331 --> 00:38:41.172 so blaze on. 00:38:42.273 --> 00:38:43.034 Follow your passion. 00:38:44.050 --> 00:38:44.913 Be kind to yourself. 00:38:46.016 --> 00:38:46.356 All right. 00:38:46.416 --> 00:38:46.818 There we go. 00:38:46.838 --> 00:38:47.340 That's tomorrow. 00:38:47.380 --> 00:38:47.800 All right. 00:38:47.820 --> 00:38:48.643 See you tomorrow.

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