🏕️ Elevating Hospitality: How Bolt Farm Treehouse Redefined the Guest Experience

Glenn: Everybody, welcome to another episode of No Vacancy, now recorded. Suzanne, how are you doing?

Suzanne: I am doing great. Excited for today’s show.

Glenn: I’m excited for today’s show too. And I should say, my name is Glenn Haussman. Thank you so much for joining us. And I also want to thank our good friends over, and I’ll do this act of all. You could hit the other one. After all, they give you the power to profit. Please check out our friends over at actblue. They got a great suite of products. Profit soared. You know, hotel effectiveness stuff. It is good. Please check them out. And I will tell you what, Suzanne, one other thing that’s really good is that we get to talk to some of the top people in the industry. Right. I got to talk to Jeff Ballard, the CEO of Wyndham, a couple of weeks ago. But that doesn’t really give us an accurate story of the beautiful hospitality industry that we live in. Speaking of beautiful, look at this place.

Suzanne: Like this is going to be really exciting, right?

Glenn: For those of you on the audio feed, I pity you. You should really check out our video feed today, because, this place is absolutely beautiful. I’m talking about Bolt Farm, a tree house which is really been winning a lot of accolades, getting incredible business. But it’s more than that, Suzanne. It’s really this story to me besides them being freaking cool. And we’ll meet them in a second. It’s really a story about how hoteliers can empower themselves to take control over their destiny outside the traditional ways of of marketing. So let’s welcome Seth and Tory Bolt. Hey, guys, how are you?

Speaker3: Well, thank you so much.

Glenn: Yeah, yeah. I’m feeling. I’m feeling a little bit Gabby today, guys, I don’t know. I don’t know what it is. You would think I would not talk so much, but, you know, what are you going to do? So Suzanne, what do you think of these guys over over here and what we’re looking at?

Suzanne: I’m really pretty excited. I really want to get the understanding as to how you got inspired to build a treehouse on the edge of a ledge like that and just really just your general business model.

Glenn: And then more. I think you have 12 units altogether.

Suzanne: We for my friend.

Speaker4: I.

Glenn: We we’ve been trying to cut down our shows in half size to make it more digestible. I’m sorry I did that with your resort.

Speaker4: Yeah, yeah.

Suzanne: It all started with a treehouse that Seth built with his dad by hand for our wedding and our honeymoon, and it was on a family farm where he grew up. And we stayed there. And we got to experience firsthand just how powerful environments can be. Like, we literally. I had another career. I was working in broadcast news, and we were we’re a new couple. What do we want to do with our lives, and what problem do we want to spend our lives solving? And so we took the time in the treehouse to not only have fun and connect with each other, but to to dream and journal, think and pray about about our life and everything was pointing to building more environments like this. And so soon after that honeymoon, I quit my job. We sold our house and we went all in on the stream.

Glenn: All right. So that’s a pretty gutsy move. And one of the things that we like to talk about here are making those gutsy moves. How did you go about emotionally and financially preparing to take such a giant leap? You guys don’t know me from Adam, but when I started this company I like had to make a big leap of faith and take a chance on myself. So how did you guys do that?

Seth: Yeah, we’re we’re dreamers, and, like, we we believe in ourselves. We believe in the mission and why we exist. So, like, we’re quickly becoming the number one bucket list romantic getaway. And it really started by love. Like, it was inspired by love. It was gutsy, you know, for me to I mean, for those of you who are on audio only, you’re not seeing the most beautiful woman in the entire world standing next to me, Tori Bol. But, you know, I knew I had to really swing for the fences. We get her to marry me. And when I met her, that first free house was under construction, and I was I decided I was going to make that, like, our our honeymoon, like, gift, you know? So I grew up in construction, so, like, I, I think, like, growing up, just doing hard things and really grown up on a farm where we grew on food and, like, we, we built, literally built houses out of lumber that we cut down from trees that we harvested. Like, I just, I got, like the premium childhood package that. Yeah, really like at the time I hated it because it was like just lots and lots and lots of hard work. But it gave it gave me the grit to and I think the confidence to, to really pursue big things. And so I think once we also like, so, you know, we get married on the family farm, both farm and then, you know, honeymoon in the tree house and then open it up to Airbnb, it quickly becomes the number one Airbnb in South Carolina. And the stories from guests are what really fueled the desire to actually do more of this. And we quickly had a six month waiting list. And I think when you can see, you know, there’s this quote, I love this this like you know, your purpose is really found at the intersection of your greatest talent and the world’s biggest need.

Seth: Even back in 2015, 2016, we were like, man, the world’s getting crazy and busy and people are kind of getting disconnected and like that’s just unfortunately, you know, devolved even further where people don’t look each other in the eye anymore. You know, and and you can, you can be in a family or, you know, be running a business and just like going through the motions and not have that, like, sacred quality time that you need to strengthen your relationships, you know, with your significant other or the people that you’re building something really big with in a business. So we created this place in Tennessee for for people to reconnect. And I think we we knew we we we looked at the impact as being worth the risk. Yep. And it’s really it’s really paid off for both all our guests and for Bolt Farm Treehouse.

Glenn: Yeah. Sure has. Suzanne, you got something that you want me to, you know, talk that.

Speaker4: I.

Suzanne: Would mind. Yes. I was going to say from from that opportunity and seeing how you had a six month waiting list. What then made your strategy go into one unit to how were you going to scale so that you could try and fill that need as you started to identify?

Glenn: And before you do that, let me just throw out a couple of quick statistics. You guys are doing a 100% direct to consumer booking model. Insane 94% occupancy year round. Last year you got 14%, ADR increased 16%. Repeat guests. And I think a lot of that magic is probably happening through Instagram, where you get more than more than 50% of your estimation, 60 to 70%, and you you’re closing in on 600,000 Instagram followers.

Suzanne: Yeah, dude. Actually, like, it’s been growing like crazy. So we just fall from 630,000 mark.

Speaker4: Sorry I had to run.

Glenn: Everybody knows the number I was given was 576, so I tried to compensate a little bit. Still not good enough.

Speaker4: Pretty impressive guys.

Suzanne: Yeah, looking great too. I mean, since last year, you know, we’ve just continued to add more value to the experience and a closer connection with our guests. That number is now more like 25 to 30% booking rate. And the thing that’s really noteworthy about that is they’re booking their next day before they leave property.

Speaker4: Wow. No way.

Suzanne: That’s impressive.

Glenn: That’s impressive.

Speaker4: Okay. Forget. Yeah.

Glenn: Go on. You were gonna say some.

Seth: One and four guests. Yeah.

Glenn: So let me ask you about this. And I do want to talk about some of the design and stuff that plays into this in a couple of minutes, but it’s so important because when I’m out there on the road, when I’m delivering keynote speeches to hotel groups, I keep preaching. These days. You got to get back to basics. You’ve got to do all of these things. You’re doing some of these basics, but you’re really doing it in a, in a modern kind of way. And I think, Tory, because of your television experience, that was probably helped you understand this still blossoming medium here. How did you go about building that Instagram following and how crucial do you feel social media overall has been to your business model?

Suzanne: Yeah, I mean it’s absolutely crucial. That said, we aim to not have more than 20% of revenue coming from one single acquisition stream. So you way round that out because those platforms could go away tomorrow. And so more than anything, like, yes, it’s important. But even more important is your email list. Like do you have control of communicating with your people, your fans and your guests? But with Instagram, I still remember the days that I was posting and we had 150 followers. You know, it was like the early days. And so honestly, the secret sauce and magic was consistency over the last ten years. And I know that’s not the answer. Some people want because you want that quick success.

Speaker4: But I think.

Glenn: A quick success.

Suzanne: You got to show up and put in the work. And I also think that people connect with people more than they connect with businesses by a mile. And so, you know, if you’ve got a property or multiple properties and you’re trying to just only show houses and not tell your story about, like, why you created it or why you’re different or what you’re building, it’s not going to stick. And so we’re very like a founder led founder facing from day one and show up that way. We also brought our audience into a lot of our design decisions. We’re like, hey, we’re doing a poll. Which wallpaper do you like? Which bed do you like? And we would genuinely go with their answers. So they have buy in and now they want to see that finished product.

Glenn: Right. That’s an amazing way for people to connect with people. Right, Suzanne?

Suzanne: Yeah, definitely a great opportunity to be fun that way. And then use that as the toy to like, hey, come in and check to see what you you selected. And no, it’s that wallpaper.

Speaker4: On.

Suzanne: The wall.

Speaker6: Or I’ll add this as well.

Seth: Like, I mean, if you think about the time spent by consumers on social media versus on online travel agencies. I mean, that that pie graph would look like Pac-Man. I mean, like, you’re really they’re only going to OTAs if if they’re like, okay, now I’m ready to book something. Let me let me check it out. But like where they’re spending all their time you know, seeing what’s out there in the world or on social platforms. So really we just were like, well, yeah, we don’t we don’t want our need the OTAs. We want to have a direct relationship with our people. We don’t want to play some value disc game. Cheapens the the brand and the product that we have created. And so we just focus on sharing that value on, on socials.

Suzanne: Well, that’s because you have no elevator to put those OTA reservations next to.

Speaker4: Oh.

Speaker7: That’s really funny. So.

Glenn: At both farm, you’ve got all of these different treehouses, number one, Airbnb in South Carolina. And what I love is that it’s not a cookie cutter. You’re doing different designs, different areas, different moods and experiences. Kind of the vibe I’m getting from up here on Long Island. Well, that’s not Long Island. That’s far.

Speaker4: Behind me.

Glenn: You know what I’m saying? So tell me a little bit about the inspiration process from the time you built that first one to building out the resort today.

Seth: Yeah, well, I mean, we saw the potential early on for the impact it could have. Yeah. And and so I love, like, I think in terms of scale. So for me, I was always like, okay we have a really good thing. How can we get it to the most amount of amount of people? And so we we Tori actually found this property. And the what? What’s behind you is in Tennessee. It’s about. It’s close to Chattanooga, Tennessee.

Speaker4: Yeah.

Seth: So it’s this beautiful, like we have a mile of this rough bluff frontage. You got a view of three states from the property, and and we have treehouses, mirror cabins and domes and 24 of those and like the really I mean the the inspiration is beauty. I think like when you surround yourself with beauty it does something to your to your spirit and your soul. Like, it’s just like, that’s the magic of it. And so we actually camped up here in a tent on the property because there was nothing here before we were here. Right. And and really just, you know, as hippie as this sounds like, let the land speak to us and tell us, like what? What wanted to be where as we were developing it. And I mean, so in my past life, I traveled and played music with the band, need to breathe for like 23 years, went around the world like, experienced the best and the worst of hospitality. And I took notes the whole time about what was amazing and what I would do differently. Yeah. And so this I view this as like my opportunity to really change the game.

Glenn: Like, give me a couple of things that you did differently.

Seth: Well, number one, like a lot of hotels, they spend all the money on the lobby, which you’re only in for, you know, ten minutes. Five minutes. Half an hour if it’s a really bad experience.

Speaker4: Yeah. Yeah. If you’re in there.

Glenn: For a half an hour, then something else is going.

Speaker4: On. Yeah.

Seth: And then you go to the room and, like you know, everything. It’s just incredibly scaled down and cheap and nothing like that lobby experience you just had. So I was like, I want to flip that paradigm and put all the value in the room. So, like, every room has a chandelier and a hand hammered copper tub in your own, like, massive terrace, which is something you can’t, you know, you don’t get. You get like a little smoking balcony at a at a hotel. If you upgrade to the highest.

Speaker4: Thing, you have.

Glenn: A smoking balcony. That was 30 years ago and now it’s sealed off with screws.

Speaker4: Yeah, exactly.

Seth: Like, all the all like it’s it’s been completely neutered.

Speaker4: Because you.

Seth: Go you’re on hot tub.

Speaker4: Speaking of our outdoor hours. Yeah.

Seth: Hand-carved furniture. Like, to me, it was a I was like, I want this to be. I want it to almost feel like you’re like it’s. You’re in like an art gallery of of craftsmanship. So like the Chase lounge you’re seeing, like that’s actually hand-carved. Every piece of furniture is hand-carved.

Speaker4: Wow.

Seth: Yeah.

Glenn: Incredible.

Seth: And that’s all, like, it’s all custom. It’s all stuff that we’ve done, so really wanted, like, a this artisan boutique experience. Because I’m a creative. And I think that that’s the magic. I mean, we people spend most of their lives around you know, in boxes or cubicles or stuff that just comes from like Ikea or China or whatever. And it’s just, it’s it’s made to be cheap and mass produced. And that is the opposite of what I think a getaway should be. And, and now, like, I mean, even when I have to stay in an Airbnb or B or something somewhere and I’m like, okay, yeah, they did the Wayfair cheapo package. And I’m like, like the beds not come full. It’s just.

Speaker4: There’s.

Seth: Way like people have lost the plot and hospitality and we put the guest experience at the top of, you know, the pinnacle of the goal, like we like. I mean, we literally, like, every day we’re like, it’s going to be five star, you know, and we’re and we’ve got an incredible team, like, because I think when we can talk about the design and the location, because those two things are top notch. But like the people that work on the team are the ones who deserve all the credit. They’re the ones who are like, making magic happen, being incredibly thoughtful, showing up like immediately, you know, there’s not. Most, most, most experiences where you’re winning something like this. It’s maybe a one off mom and pop or something. If it’s a tree house, like, hey, if you if you’ve got a need, like there’s no one on site to help you, you may have to wait an hour or a day to to get help. We have staff that live on property to like, immediately into needs. We’ve built a big team around that. And honestly, we’re we we are attracting, like, the top 1% of talent. We had a we’ve had 11,000 people apply to work at both Farm Treehouse in the last year. Housing and and a lot of people are coming to us from luxury hospitality because, as you all know, like a lot of the the like, you know, classic, you know, iconic names and hotels they’ve all been bought by private equity. And then, you know, the revenue people that look at it have squeezed out a lot of the magic. There’s people there who are thinking like, man, you know, it’s not what it used to be and all. If they’d listen to the, the, the feedback from, like, their staff, like, we could make this better and but there’s too much corporate red tape and like obviously the private equity companies are just like, let’s make it profitable and let’s sell it to somebody else. So it like we’re the opposite of all that. And it’s.

Speaker4: A said, I want to.

Glenn: I gotta tell you how right on target you are with every single thing you just said. I swear I could have been talking to anybody at a bar, at a conference expressing the same feelings about what’s going on right now. Impressive that you’re keeping it so different. And I think that is why people are responding. They notice you’re not going to be the lowest common denominator. But how are you thinking about that now in the framework of the short term rental industry, which quite frankly, has a lot of really bad operators that are making the entire concept seem like a misfire?

Speaker4: Yeah.

Seth: You know, we’re outsiders to hospitality. So I think it’s a that’s a benefit because we don’t have any preconceived notions of, like, what it’s supposed to be like. And I’m as if you can’t tell I’m not a status quo guy. I’m like, I want to be the best. Best as the standard is our number one core value. And we have a team full of people who are all in on that and like you know, a lot of places are just like, they’re too big to to do it as well as we do. You know, they’ve got hundreds of rooms at a location.

Suzanne: We’re too absent. Right? There’s people who are like, oh, this seems like a great industry to get in. I’ve got some land. I’m going to manage this and run it from across the country is different. Like we are on property almost every day is the epicenter of it all.

Seth: Yeah, I mean imagine just think about how that trickles down. If like if a hotel property is bought for like passive income and the owner of it doesn’t really want to do anything at all and just hopes it runs and they don’t get bad reviews. Like that’s a pretty low bar, right? I think like I really I’m a big believer in like founder led companies where the founder is a they have a vision, they have a passion for what they want to do. They know that they’re going to do something that’s that’s game changing. And in our case, like our mission is to revolutionize hospitality and human connection. And here we are where, you know we’re just entering this new paradigm where we have, you know, artificial intelligence and everyone’s thinking about, like, how is this going to help or hurt hospitality? And I’ve, I’m like so deep into strategy on how it’s going to be the superpower behind what we do, because we will be high tech so that we can be high touch. The best technology is invisible. And so when you really have. And like and we’re, we’re hiring engineers. We’re hiring the AI experts and the people who love hospitality and technology so that so that I really do that as our competitive advantage. And I see a big shift in the way that the, you know, that staffing will happen in the future. And like humans are crucial. Like humans are going to be still the best part of hospitality.

Seth: It’s just at both of them. They’re going to be super charged and super served by, you know, a digital workforce of AI agents that are saying, hey, you know, we know we like this guest likes this thing, and they bought this the last time. And so let’s give this to them as a surprise and delight moment. And it’s going to be I envision it be more like you know, guest services is elevated to where you’re like the you’re we call them dream weavers. From the book Unreasonable Hospitality. Wilbur, Dara and I mean, and how fun is that? You know, I’ve seen way too many people at the hotel check in, just like with a frown on their face, looking down at the computer, pecking away, clicking, clicking, clicking. Just trying to get me into a room. And I’m like, this doesn’t look like fun for you. This doesn’t feel like hospitality for me. We’re going to get rid of all that, and people just get to come up and like bring joy to people’s lives on a daily basis. How many people in hospitality wish that day to day is like, man, can I just like, wow, one person after another with thoughtfulness and love and care? I mean, that’s what the guest wants. So I don’t know how that plot was lost, but like, it is alive and well about palm trees.

Glenn: Oh my goodness. Yeah.

Suzanne: So that’s about it I think. So you mentioned, you know, a really great point in terms of the front desk. And that’s one of my, my second hotel jobs was having been a front desk agent and really connecting with people, because I felt that that was important to deal with technology. Now you have so many different unique properties on your farm. What is that an experience like? Because. Do you have a front desk? Because you put all of your emphasis into the guest experience and the guest room. Share with us a little bit about what that experience is like for your guests. Yeah we do. And it feels more like we’re inviting you into our home and our kitchen and anything. It’s not this cold steel giant lobby like. It literally feels like a kitchen. It’s a multi purpose building basically where everyone comes and checks in. We also use it for happy hours. So our guests, you know, they’re here on property, being alone with the person they came with for the majority of their stay. But they have these moments for community and connection. And we’ll have live music and wine and it’s just a party. But when they check in, I mean, it’s all about the show. I and technology is taking care of everything, all the logistics. Right? And so all that we have to do is, you know, maybe grab a credit card on file and that’s it. The rest of it, it’s all about, hey, let me give you this glass of champagne in the summertime, we’re giving you a cold towel infused with lavender. In the winter, it’s warm. You know, there’s sure. Chair massages. You know, it’s just all about being pampered and taken care of. So even that is an experience, and I think it’s one of the most important ones because it’s that first impression. You know, your first and last impression are what your people are going to really remember.

Glenn: Wow. Yeah.

Speaker7: This is this is awesome.

Glenn: So far. So, Suzanne. And to to reframe what we’ve talked about today, we talked about grit looking people in the eye, connecting people with people. Getting back to basics. You making it, you know, making making people feel loved and at home. I, I don’t know why we don’t have more conversations like this. Guys this is this is pretty awesome. So in terms of the overall R and B, the industry, short term rentals, where do you think that’s heading compared to maybe some observations you’ve made in the general hotel industry? And I understand that you guys are kind of like sitting to the side not needing like a platform like Airbnb or one of those others because you’re so successful on your own?

Seth: Yeah. I mean I don’t know, an interesting thing. Interesting things are happening. I mean, obviously with Covid, we saw like a flood of supply. Enter 2020, 2022. And then there’s like the Airbnb bust movement where just, you know, everyone who got into it then, you know, and and also you’re kind of at the mercy of like, how are they changed their algorithms. So I don’t know, I kind of I think the cream will always rise to the top. So it’s you know, we’re just we’re living in like the, the evolution of things where it’s it’s highly competitive. You know, be great or you probably will die.

Speaker7: Yeah, probably. Yeah.

Glenn: My concern is that there are just so many people that have flooded into the market. The the overall quality of experiences dropped with a lot of those inexperienced operators that aren’t taking the care or effort like you folks are. But I know you’re trying to prevent that because you guys are out there actually doing a STR Short-Term rental. Not confuse it with our friends at STR STR workshop last year and focusing on entrepreneurs. What does that experience like for you guys?

Suzanne: Yeah, so we started them last year and we’re doing them quarterly. We have one coming up in August, and we basically invite a small group of people who own hospitality businesses. It doesn’t have to be a short term rental or treehouse just like ours. It’s anyone who’s looking to scale their hospitality business and really elevate the guest experience, because that is what we do best. And I think that is what gives you like a legacy brand and company. And so you come to Boldt Farm for a two day immersive. It’s awesome. You get like a behind the scenes tour of all the villas, our job sites, seeing what’s under construction, our operations building, and then we’re teaching on on every, you know, relevant topic. And it’s really attendee informed informed. So like they’re sending in, they’re doing this pre-work to really uncover like where they’re stuck. And their biggest challenge and we’re we’re communicating and teaching around that very intimate a lot of Q&A. It’s a great time and it’s been awesome just to see some of the people who have been part of that group and the ongoing mentorship just thrive. Like I think of Billy, who he’s like increased his nightly rate by $75, you know, and that’s about like, hey, build value. It’s not just about discount strategy and filling. You know, it’s like.

Seth: It’s not just about Airbnb. You know, it’s it’s really I mean, hotels wanting to improve their guest experience. It’s for I mean, even if regardless of what real estate you’re in, like, if you have guests coming, I mean, if you have a restaurant, you know, you’ve got a guest experience that’s really crucial. So we talk about guest experience and business growth strategies.

Glenn: That’s pretty that’s pretty cool. And I know a lot of people that I probably find that very interesting for, for sure. See, I got anything else for our amazing people.

Suzanne: Looking to see what’s ahead for your future. You. You know, obviously, you doubled in the course of this show from 12 to 24 units, so.

Speaker4: Yeah. Pretty impressive. Yeah.

Suzanne: We’re done.

Speaker4: Are we going to be eight? Yeah. Yeah. So we will.

Glenn: Tell us your growth plan and how you’re going to keep control over it so you don’t get too big and ruin what’s special about it.

Speaker4: Yeah.

Seth: So on the 55 acres here, we’re where we just opened our 24th unit, which is like a really crazy floating mirror, like first of its kind system between two boulders with a view of three states. It’s nestled right next to our new wellness haven that we just opened and built this year. Which has it’s like a multi acre spa concept with the, the, you know, like perched out on this rock outcropping saw a spa, steam, multiple treatment rooms. We’ve brought in the best massage therapy talent for that. And then we have 11 more treehouses under construction. One of them will be a waterfall treehouse with a glass floor underneath it. So you can see.

Glenn: Oh, that’s pretty cool.

Seth: And we’re. And we’re building the team. We’re. We’re in team building mode. We’re growing. Obviously, like we’re this year we’ll add about 50% in terms of the number we have on the property. And so yeah, a lot of our days look like, you know, looking through those thousands of applications and identifying the people that are going to help us revolutionize hospitality and human connection.

Glenn: How do you even begin to look through 11,000?

Speaker4: Yeah, yeah, yeah.

Seth: And and then and then, you know a real, like, really thoughtful, creative fun, like, interview process. Yeah. We get we really get to know each other.

Suzanne: One thing I want to double click on is something I think that we do differently is we’re not just looking at resumes like, I don’t care if you spent 18 years at Marriott. We care about what you did. You’re looking for us. We love working with people who don’t even have a hospitality background. And I find on our team, we have a lot of people who are in competitive sports. That is the the character and grit factor that it takes to get something like this off the ground and scale it.

Speaker4: Yeah.

Seth: Are they on a farm? Yeah. They just. They grew up doing things, but like I would say, relentless drive and no ego are the are like the. That’s the type of person that really drives here. And we we operate entirely differently. Like, we don’t have the traditional, you know, hotel org chart. And a lot of people, they want to grow, but like, they, they can’t. And so here we just look at it things much differently and have a have a different structure altogether. Like if you want to lead and thrive like this is the place to do it. If you want to express your hospitality, whether that’s through guest services or if you want to lead a team of talented people to, you know, build one of the biggest brands in outdoor hospitality, like this is the place to do it. And I welcome, I welcome anyone to listen to this is resonating with to apply.

Glenn: Awesome. Good. Because you didn’t get enough you didn’t get enough applications. So at least you got the AI to take care of the next 20,000. That you’ll get over there. Seth. Tori, anything else we need to know besides going to bolt farm Treehouse. Com Treehouse. Com to learn more.

Suzanne: I think you nailed it.

Seth: Yeah, we’re. I mean, we love the hospitality industry. We appreciate what y’all do. Like, thank you for reminding everyone of of what’s really important and the the important mission we have to to serve people because like, as crazy as the world is, some people only get 1 or 2 vacations a year like that. It’s gotta count like that. Vacation is either going to inspire them to do great things the next year and show back up better for their for their kids and for the teams that they lead. Or they’re going to, you know, get back home exhausted. Yeah. And so it’s a big responsibility. It’s a it’s a heavy crown to wear, but but it’s it’s essential, especially as high as stress levels are, as hard as people are working and all that. The world we live in today.

Speaker4: So thank you.

Glenn: That’s amazing. That’s a great place to to leave it. Tori. Seth, thank you so much for being here. And please hang out. Suzanne. That was that was freaking awesome, right?

Suzanne: I’m pretty stoked. I, you know. Like, if there was an opportunity where I could actually take a vacation right now, that’s where I would be jumping towards because it’s something so unique. I love the fact that they’re engaging in that thoughtful, purposeful, driven engagement with their guests to elevate that experience. Even in a treehouse, you wouldn’t necessarily think that you kind of think Stanley Robinson, but like they’ve taken it to a whole different level.

Glenn: Are they? Sure have. And I just came up on my picture memory thing. I haven’t taken a vacation in three years this month, so I’m doing something wrong over here. Don’t make my mistakes. Do something right. Why don’t you make sure you download this podcast wherever you get your shows? And of course, follow us on LinkedIn, YouTube, and the other places I got to do better on Instagram because I got to follow Tori’s recommendation. It got to be everywhere because we don’t need to get screwed over here. So remember everybody, you got one life. So blaze on and.

Speaker3: Follow your passion.

Glenn: See you next time. You. Well, everybody.