Premier Gold Coast Hotel Introduces New Dining Concepts, and Unveils Updates to Guestrooms, Suites, Lobby and Spa
CHICAGO – (December 5, 2022) – Waldorf Astoria Chicago is pleased to celebrate the completion of its renovation across the grand chateau-style Gold Coast hotel. The refurbishment includes fully updated guestrooms and suites, the lobby, and spa, as well as debuts a redesigned Presidential Suite and introduces a new, spacious Astoria Suite. Guests are also welcome to enjoy all new food and beverage experiences including the lobby-level Peacock Lounge, the newly opened Brass Tack and the re-introduced, beloved Bernard’s cocktail lounge.
The renovation of the guestrooms and suites, lobby and Peacock Lounge, Bernard’s, and spa was executed by the award-winning KTGY Simeone Deary Design Group who was responsible for the genesis of the hotel’s original concept and design in its entirety in 2009. The team drew inspiration from French design masters, whose style and grace can be seen across the updated social spaces and accommodations, to bring a reimagined and refreshed modern approach that embraces a vision of timeless, refined luxury with a bit of a contemporary twist.
Refreshed Accommodations and Grand Suites
The design approach to the guestrooms and suites serves to elevate the luxurious experience found within. Inspired by recent French Fashion Masters, a warm white palette modernizes the rooms. The vernacular of the fashion pinstripe can be found throughout the furniture detailing in the room and highlights the form of the monumental headboard with integral art.
As part of the renovation, Waldorf Astoria Chicago introduces a new 1,800-square-foot Astoria Suite and redesigned 2,400-square-foot Presidential Suite, which both evoke the charm of a Parisian pied-à-terre, designed in beautiful modernity with polished wood flooring, gorgeous curves, and bright metals. The Presidential Suite dazzles with custom pinstriped drapery and dark, moody upholstered headboards with leather side panels, as well as architectural stone and crystal side tables, and a custom sofa upholstered in light semi plan chenille with a subtle sheen. The suite offers two bedrooms, each with private bath and dressing areas, a sleek living room and dining room, two terraces and a fireplace, as well as an exclusive fitness room with a Peloton bike, Echelon Mirror, hydro rower, treadmill, and free weights. The Presidential Suite can expand into a larger, 3,000-square-foot three-bedroom suite.
A New Lobby Experience
The lobby, which draws guests in with its beautiful chandelier, received a refresh, adding comfortable new seating options with side tables that invite a seamless flow of guests checking-in and Chicagoans to enjoy a quiet respite. The space flows into a new lobby parlor and Peacock Lounge, which pays tribute to the original Peacock Alley at the brand flagship, Waldorf Astoria New York. A subtle nod to its illustrious history can be found in the real feather wall panels lining the back walls of the bookcases. Lounge seating upholstered in sumptuous velvets and woven fabrics weave into the space to allow for intimate conversation and beautiful viewing vistas. Further inspiration was drawn from Chicago businesswoman and socialite Bertha Palmer, with the design team studying her home and parlor to bring that essence into the setting.
Here, guests can lounge, meet others, and enjoy a quiet moment, accompanied by all-day menus of light nibbles and beverages including coffees, pressed juices, and wines.
Introducing Brass Tack
Now open, Brass Tack showcases an American Brasserie with a Chicago twist. Helmed by Executive Chef Nicholas Marino, the restaurant features a strong focus on an approachable touch to Midwest sourced American cuisine, highlighting the best of regional cookery and ingredients. From lively dinners and power lunches to weekend brunch with bottomless Rosé, Brass Tack serves as a dining destination for guests and locals alike who can feast on signature dishes including a breakfast Lobster Toast, butter poached lobster with truffle scramble on Ciabatta with hollandaise; Chicken Confit with shaved vegetable slaw in a beet gastrique for lunch; and dinner standouts of PorterHouse Steak for two with marrow butter and Whole Roasted Walleye with pea tendrils, sea salt and lemon oil, all straight out of the wood oven.
Complementing the cuisine is a robust cocktail program developed by cocktail and couture manager Miguel Sanchez Borrego, with a menu dedicated to signature martinis and classic cocktails with a sophisticated twist. Brass Tack also serves as an idyllic setting for group dining and shared plates with its well-appointed dining room, spacious bar and new private dining spaces. Read more about Brass Tack HERE.
A highlight of the renovation is the return of the beloved neighborhood cocktail lounge, Bernard’s. The sophisticated establishment was lovingly restored in its former space, re-emerging as an intimate craft cocktail and champagne bar. KTGY Simeone Deary Design Group drew inspiration from various design luminaries to create a setting reflecting rich, dark colors, classic forms, tweeds from the Scottish Highlands and equestrian influences. The interior showcases elements including millwork paneling with custom inserts, cozy banquettes with leather detailing and plaid accents, a central tête-à-tête, and a dazzling step-up bar that overlooks the hotel’s front courtyard drive. Located on the second floor, Bernard’s also features new rippled smoked glass windows that look down into the updated lobby.
The timeless, yet modern design extends into the thoughtfully curated cocktail and beverage menu, which strikes a balance between revered classics that pay tribute to the past and innovations that provide a moment in the present. Guests may peruse time-honored favorites like the Sazerac alongside signature twists such as The Southernmost, mixed with Belvedere, lime juice, condensed milk, and brulée foam. The beverage menu is rounded out with fine spirits, Champagne and wines, which guests can accompany with decadent snacks including Caviar Service with traditional accoutrements and house-chips, Duck Confit Croquettes, and other tasty nibbles. Read more about Bernard’s HERE.
An Enhanced Spa Experience
Alongside the renovation, the hotel unveils exciting updates to its award-winning Waldorf Astoria Spa & Health Club, introducing an additional couple’s treatment room to further showcase the spa’s romantic design aesthetics. The Spa is also delighted to debut a new partnership with renowned international brand Biologique Recherche with the dedicated spa therapists being meticulously trained in providing The Custom BR Uplift Facial as part of the Spa’s menu of treatments. Chicagoans can also take advantage of enhanced membership programs, offering exclusive benefits and insider perks across the hotel. Read more about the enhanced spa experience HERE.
Waldorf Astoria Chicago participates in Hilton Honors, the award-winning guest loyalty program for Hilton’s 18 distinct hotel brands.
For more details on the property or to reserve a stay in the redesigned hotel, please visit waldorfastoriachicagohotel.com.
About Waldorf Astoria Chicago
Waldorf Astoria Chicago, a 60-story hotel and residence designed by architect Lucien Lagrange emulating the grand hotels of Paris in the 1920s, is located in the historic Gold Coast neighborhood adjacent to the most exclusive shops, restaurants, nightlife, recreation/beach, and businesses. Through innovations in service and technology, the 214-room hotel creates an energetic and fashion forward luxury experience complete with an award-winning 14,000 square-foot spa & health club; 24-hour in-room dining; and nearly 8,000-square-feet of meeting, private dining, and event space inclusive of the cobblestone courtyard. A newly completed renovation unveiled new premier cocktail and lounge settings including Peacock Lounge and the re-introduced Bernard’s bar, Brass Tack, a new restaurant and private dining venue, an updated lobby and refreshed guestrooms and suites, including a new Astoria Suite and redesigned Presidential Suite. To explore Waldorf Astoria Chicago, please visit www.waldorfastoriachicagohotel.com or call (312) 646-1300. Follow on social media at instagram.com/wachicago/, facebook.com/WaldorfAstoriaChicago, and twitter.com/Waldorf_Chicago.
About Waldorf Astoria Hotels & Resorts
Waldorf Astoria Hotels & Resorts is a portfolio of more than 30 iconic properties that creates a unique sense of place with a relentless commitment to elegant service, one-of-a-kind experiences and culinary expertise in landmark destinations around the world. Inspired by their timeless environments and sincerely elegant service, Waldorf Astoria hotels deliver an effortless experience seamlessly, creating a true sense of place for guests through stunning architectural features, brand rituals, the famous Peacock Alley, refined art collections and elevated in-room amenities. In addition to the brand’s world-class hotel offerings, Waldorf Astoria boasts a global residential portfolio that provides the comfort of a private home combined with unsurpassed amenities and high-touch service. Waldorf Astoria is part of Hilton, a leading global hospitality company. Experience an unforgettable stay at Waldorf Astoria Hotels & Resorts by booking at waldorfastoria.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Waldorf Astoria Hotels & Resorts at stories.hilton.com/waldorfastoria, and follow the brand on Twitter, Instagram and Facebook.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 7,000 properties and more than 1.1 million rooms, in 123 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune’s 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 146 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About KTGY Simeone Deary Design Group
With a bold vision to reshape how people experience hospitality and residential spaces, KTGY Simeone Deary Design Group is a fully integrated planning, architecture, interior design, and branding practice. The firm’s multi-disciplinary team has a passion for creating boundary-pushing, unique environments that evoke emotion, forge connections and are as experiential as they are functional. From conceptual design and interior architecture to graphics and branding, KTGY Simeone Deary Design Group’s involvement in a project goes well beyond design aesthetics to define what it means to truly be somewhere. Approaching each project through a distinctly artistic lens, the firm creates transformative and highly personalized journeys that shape the guest experience.
KTGY Simeone Deary Design Group’s award-winning portfolio of high-end projects includes new construction, adaptive reuse, renovation, and conversion for the hospitality, residential, restaurant, and entertainment industries throughout the United States and abroad. For more information, visit: www.simeonedeary.com.