Ascend Collection Surpasses 400 Openings Globally and Debuts New Logo, Ushering in the Brand’s Next Era of Growth
NORTH BETHESDA, Md., May 5, 2025 — Choice Hotels International, Inc. (NYSE: CHH), one of the largest lodging franchisors in the world, is celebrating a major achievement for the Ascend Collection brand with more than 400 independent resort, historic and boutique hotels open around the globe. Established as the first soft brand in the hotel…


