REBEL HOTEL COMPANY EXPANDS NATIONAL PORTFOLIO WITH MANAGEMENT ACQUISITIONS OF THREE DISTINCTIVE LIFESTYLE HOTELS

Circa 39 Miami Beach, Hotel La Jolla San Diego, and Coachman Lake Tahoe Strengthen Rebel’s Presence in Premier Leisure Destinations Across the U.S.

(NEW YORK, NY; July 27, 2026) – Rebel Hotel Company, one of the nation’s leading independent hotel management companies, proudly announces the management acquisitions of three distinctive lifestyle hotels: Circa 39 Miami Beach in Florida, Hotel La Jolla in San Diego, and Coachman Lake Tahoe in California. The strategic additions further expand Rebel’s growing portfolio and reinforce the company’s commitment to operating upscale independent soft-branded hotels in iconic leisure destinations.

Building on its continued growth strategy, Rebel Hotel Company is strengthening its presence from coast to coast with properties that embody the character of their destinations and present unique opportunities for thoughtful repositioning, operational excellence, and enhanced guest experiences. Leveraging its expertise in independent and lifestyle hospitality, Rebel will implement tailored strategies that preserve each hotel’s identity while unlocking long-term value for ownership and guests alike. 

“These portfolio additions represent the exact type of distinct hospitality experiences that define what it means to be a Rebel Hotel Company hotel,” said Brian Sparacino, President and CEO of Rebel Hotel Company. “Each property has a tremendous track record for excellent guest experience, while showing potential to elevate operations and strengthen market position as well.”

Circa 39 Miami Beach is preparing for its next chapter as a luxury, soft-branded hotel within IHG’s Vignette Collection. A comprehensive repositioning, including a reimagining of the hotel’s physical product and overall market positioning, is scheduled to begin in the third quarter of 2026, establishing the property as a premier lifestyle destination in Miami Beach.

Following the transition ofHotel La Jolla to Rebel management, the company is focused on enhancing the property’s food and beverage program and elevating the overall guest experience to align with the hotel’s lifestyle positioning and service standards, further strengthening its appeal as a coastal retreat overlooking the Pacific.

WithCoachman Lake Tahoe, Rebel will leverage its expertise in lifestyle hospitality to introduce enhanced programming, curated activations, and elevated guest services, further establishing Coachman as one of Lake Tahoe’s premier boutique accommodations.

Rebel Hotel Company stands apart through its distinctive approach to hospitality management, combining the individuality and personalized service of boutique hotels with the operational sophistication and resources of larger hospitality organizations. Its portfolio spans premier urban and resort destinations, with a focus on thoughtful design, community-driven programming, innovative revenue management, and authentic guest experiences that celebrate each destination.

For more information about Circa 39 Miami Beach, visit Circa39.com. For Hotel La Jolla, visit hotellajolla.com. For Coachman Lake Tahoe, visit Coachmantahoe.com. To learn more about Rebel Hotel Company, visit www.rebelhotelcompany.com.

About Rebel Hotel Company

Rebel Hotel Company offers a progressive new paradigm for hotel management. Rebel Hotel Company blends modern technologies with management excellence to create a one-stop, full-service hospitality management ecosystem spanning operations, revenue management, procurement, human resources, marketing, distribution, and investment and development partnerships. Its unrivaled technology, expertise, and transparent fee structure position Rebel Hotel Company as an emerging leader and premier partner for independent hotel owners seeking innovative, performance-driven management solutions