Title: JD Power Names Top Hotels; Plus, Airbnb, GBTA, and, Soft Brands Changing it All
Source: Podcast Feed
Permalink: JD Power Names Top Hotels; Plus, Airbnb, GBTA, and, Soft Brands Changing it All
Glenn is back with Rick Garlick, Global Travel and Hospitality Practice Lead at J.D. Power, when they dished on social media myths last spring. Hear that show here. Now he is back to talk about which hotels landed in the number one spot on the company’s highly respected annual 2017 North America Hotel Guest Satisfaction Index Study. What we learned: Winning is about understanding your target customer intimately. We examine which brands are doing this right, and how they’re winning. If you want to cheat, find the list here.
But first, Glenn speaks with Thomas Engel, President, T.R. Engel. They talk about airbnb and their desire to appeal to business travelers and travel managers, the Global Business Travel Association (GBTA) conference, the massive rise of soft brands and their true value to owners, how more available brands means more hotel development, and how hotel investors can get some of that ‘key money.’
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