CRM and loyalty technology are hot now, but are they working? According to our guest, Ryan MacDonald, the advances in technology is allowing hoteliers to get in front of a larger demographic to convert them to loyalty members, primarily those Millennial corporate travelers. Hear how Palm Holdings is managing loyalty and what else is working for hoteliers.

Guest: Ryan MacDonald, VP of Revenue Management & E-Commerce, Palm Holdings

Time: 33 min

Sponsors: apeleo and cendyn