Hoteliers have been talking about collecting data for years, but have struggled to turn it into something practical. Now, the advances in technology and processing power are allowing the use of machine learning to leverage that data in meaningful ways. But, what does that really mean? Kelly McGuire sits down with Glenn and Estella while at HITEC to break all down for us.

Guest: Kelly McGuire, PhD, Revenue Management, Cornell and former Sr VP, Revenue Management at MGM

Sponsors: Cendyn and GCommerce

Time: 25 minutes