Woodspring Hotels is coming out the other end on a complete company reinvention. New name, new imaging, pretty much new everything. Glenn catches up with Ron Burgett, EVP Franchise Operations and Development and Wendy Hoekwater, CMO at WoodSpring Hotels to discuss the changes, where the company stands now, and how they’re appealing to operators and customers.
First, Glenn speaks with Ken Greger, Managing Director of AETHOS Consulting Group. They speak of the importance of disruptive innovation, its effect on the hospitality business, and whether those in the C-suite encourage or discourage it.
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