Choice Hotels Campaign Seeks to Simplify and De-stress the Booking Process as Research Shows Consumers Can Have Analysis Paralysis Due to a Myriad of Online Booking Options

Zooey Deschanel stars at Choice Hotels’ Fairy Travel Mother

ROCKVILLE, Md.March 27, 2023 /PRNewswire/ — Today, Choice Hotels International, Inc. (NYSE: CHH) unveiled a multichannel national marketing campaign to help travelers avoid analysis paralysis and book their next trip with confidence. Starring multi-hyphenate entertainer Zooey Deschanel, the campaign promotes as an easy-to-use website, offering the best price guaranteed. By booking direct, travelers can find the right hotel with the right amenities at the right value for every type of stay.

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