National Associations lead in meetings and events in four of the five top markets

ARLINGTON, Va. — Dec. 6, 2023 — Knowland, the world’s leading provider of data-as-a-service
insights on meetings and events for hospitality, reports Chicago experienced the highest volume for
meetings and events, together with 8.6 year-over-year percent growth. Washington, D.C., and Phoenix
were also top performers, with double-digit growth at 13.5 and 10.7 percent, respectively. Overall, the
volume of U.S. meetings and events increased by a modest 5.6 percent, as expected, due to the
Thanksgiving holiday. This data is sourced from Knowland’s sales intelligence platform and designed to
help hoteliers protect their revenue base.

Chicago took the lead in conventions and meetings volume during November, sustained by the National Associations and Educational as top industry drivers. The Chicago market’s average attendance was 106, and the average meeting space used was 2,642 sq. feet.

•  Year-over-year comparison – November 2023 event volume showed 5.6 percent growth over
November 2022.
•  Top five markets (by event volume) – Chicago ranked highest in the top 25 U.S. markets with
National Association meetings, followed by Education industry events. The following four
markets: Washington D.C., Phoenix, Dallas, and Orlando rounded out the top five volume
markets. Below is additional insight into the top drivers for these markets.
⁰ Chicago: National Association, Education, Wedding, Healthcare, and Technology.
⁰ Washington D.C.: National Association, Education, Charity/Non-Profit, Technology,
and Travel.
⁰ Phoenix: National Association, Wedding, Technology, Charity/Non-Profit, and
Financial/Banking.
⁰ Dallas:  Healthcare, Technology, National Associations, Training/Education, and
Transportation.
⁰ Orlando: National Association, Technology, Insurance, Education, and
Training/Education.

•  Top markets outside the top 25 (by event percentage growth) – Colorado Springs, Colo.,
Memphis, Tenn., Lexington, Ky., Sacramento, Calif., and Maui Island, Hawaii were the top
overall U.S. markets by year-over-year growth in meetings and events.
About the Data: This data is provided to help hoteliers still building momentum gain insight into the top
locations selected by today’s meeting planners. This information about the leading industry drivers
provides a clear picture of those groups that are returning to the meeting and event space. Insights
presented are a result of the analysis of meetings and events data acquired through Knowland data
collection and aggregation methods, including field reporting and automated methods of customer and
non-customer data collection in primary, secondary, and tertiary markets, as well as its large historical
database.

ABOUT KNOWLAND
Knowland is the world’s leading provider of data-as-a-service insights on meetings and events for
hospitality. With the industry’s largest historical database of actualized events, thousands of customers trust Knowland to sell group smarter and maximize their revenue. Knowland operates globally and is
headquartered just outside Washington, DC. To learn more about our solutions, visit www.knowland.com or follow us on X @knowlandgroup.