Data reveals 70.4 percent year-over-year growth in U.S. meetings and events, according to Knowland

ARLINGTON, Va. — June 7, 2023 — Knowland, the world’s leading provider of data-as-a-service
insights on meetings and events for hospitality, continued its monthly monitoring of the top 25 markets to identify those that are leading the industry in meeting and event volume. Today the company announced the Chicago market led the U.S. meetings and events industry by volume for May for the second month in a row. Second place again went to Washington D.C., with Los Angeles/Long Beach in third. This data is a subset of Knowland’s sales intelligence platform designed to help hoteliers build and protect a hotel’s revenue base.

In terms of corporate industry segments for the month, Sports and Entertainment showed the strongest
performance with 199.7 percent of 2019 event volume, while Training /Education was a low performer
with 76.8 percent of 2019 volume.

•  Year-over-year comparison – May 2023 event volume increased 70.4 percent over May 2022.
•  Top five markets (by event volume) – Chicago was in the lead, hosting National Association
meetings followed by Weddings and Pharma/Biotech. The following four markets, Washington
D.C., Los Angeles/Long Beach, Dallas, and San Diego rounded out the top five. Below is
additional insight into the top drivers for these markets.
°  Chicago: National Association, Wedding, Pharma/Biotech, Education and Healthcare.
°  Washington DC: National Association, Travel, Education, Charity/Non-Profit/Social,
and Training/Education.
°  Los Angeles: Education, Wedding, National Association, Financial/Banking, and
°  Dallas: Healthcare, Financial/Banking, Technology, Wedding, National Associations.
°  San Diego: National Association, Wedding, Technology, Pharma/Biotech, HealthCare.
•  Top five markets (by percentage growth) – The top five markets by year-over-year growth in
meetings and events were Norfolk-Virginia Beach, VA; Raleigh-Durham-Chapel Hill, NC;
Oklahoma City, OK; Hawaii-Kauai Islands; Salt Lake City-Ogden, UT.

About the Data: This data is provided to help hoteliers still building momentum gain insight into the top
locations selected by today’s meeting planners. This information about the leading industry drivers
provides a clear picture of those groups that are returning to the meeting and event space. Insights
presented are a result of the analysis of meetings and events data acquired through Knowland data
collection and aggregation methods, including field reporting and automated methods of customer and
non-customer data collection in primary, secondary, and tertiary markets, as well as its large historical

Knowland is the world’s leading provider of data-as-a-service insights on meetings and events for
hospitality. With the industry’s largest historical database of actualized events, thousands of customers
trust Knowland to sell group smarter and maximize their revenue. Knowland operates globally and is headquartered just outside Washington, DC. To learn more about our solutions,
visit or follow us on Twitter @knowlandgroup.

Featured Articles