How Wyndham Uses Tech to Drive Profitability — and Keep Franchisees Happy

Live from the Wyndham trade show floor, Scott Strickland, Chief Commercial Officer of Wyndham Hotels & Resorts, tells #NoVacancyNews about how their smart technology investments are transforming operations, guest experiences, and franchisee support.

🔧 Here’s what you’ll hear:

• 💸 The inside story on Wyndham’s tech transformation—and why it’s designed to future-proof the business

• 🤖 How AI is used across guest messaging, franchisee support, and reservations to reduce labor strain and cut costs

• 📲 Why multi-channel guest communication is key to personalization AND profitability

• 🛠️ The philosophy behind Wyndham’s build vs. buy strategy—and how early-stage tech partnerships are scaled across thousands of hotels

• 📈 How piloting, failing fast, and scaling smartly is driving real innovation at the franchise level

• 👨‍💻 Plus: How Wyndham is leveraging Salesforce to power a franchisee-facing AI knowledge base—not just tools for guests

Whether you’re in operations, ownership, or just obsessed with hospitality tech, this episode is packed with insights from one of the industry’s leading CIOs.