How Best Western Finds Success with President & CEO Larry Cuculic

Larry Cuculic is of course President and CEO at BWH Hotels. Winding down the first day of The Lodging Conference we discussed insights into Best Western’s success for both their foundational and soft brands, and why the economy segment is more appealing to developers than ever.

Key Highlights:

Best Western’s strong performance in foundational and soft brands like SureStay and WorldHotels.

The appeal of economy hotels: Lower operating costs and higher returns.

BWH Hotels loyalty program and revenue-driving strategy for hoteliers.

How Best Western’s SureStay By Best Western brand is outperforming competitors in the economy segment.

Strong summer travel season and an optimistic outlook for 2025.

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