Hotel Revenue Tips: 3 Simple Upsells That Add Income Fast

Glenn: [00:00:00] Hey, everybody. It’s your hospitality friend Glenn here on the AAHOA show floor. I Want to thank my friends over at Red Roof for sponsoring this space, but super excited because I have the honor, the nay, the privilege of interviewing the Michael Jordan of hotels, one and only Bruce Jordan over here. How you doing, buddy?

Bruce: [00:00:18] Pretty good, pretty good. Thank you for having me on the show.

Glenn: [00:00:20] It’s great to see you, man. It’s like I feel so guilty because we’ve been friends for so long and I haven’t interviewed the interviewer yet, so it.

Bruce: [00:00:28] Feels weird, right? For me anyway, it certainly does.

Glenn: [00:00:31] You did an interview with me two years ago or something like that, but, you know, it’s getting complicated out there and you really what your niche is helping people be more successful in their business, where I pretty much just ruin businesses. So I’m curious as to you know, what are you thinking about? Maybe like, let’s say the top three ways hoteliers can think about revenue differently now as it’s becoming more complicated out there.

Bruce: [00:00:57] Yeah, I think number one is that they, they really have to think outside the box. Focus on other revenue focus on different types of upgrades, focus on what the customer is looking for most customers, number one is looking to protect their children so they can go ahead and do a childproof, safety childproof room, child safety room, and charging just for 30, 40, $50 a night. Before that, the parents will pay it because they know that their child is going to be safe.

Glenn: [00:01:23] Yeah, because I remember, I remember I had twins and when they were of that age where they were putting their fingers everywhere and stuff like that, you know, we would have to bring all this gear with us. All right. So that’s a really good idea. And I think that kind of flows into the whole notion of thinking about the overall value of the customer and creating positive reasons for them to want to spend more money with you. Number two.

Bruce: [00:01:45] Number two is going to be protecting the group rate, the group rate. Everybody said, hey, we, you know, they’ll have ten rooms, all right. They can’t sell these ten, ten rooms that they have because as they’re trying to protect the group rate, right? Just upgrade the group and then lower the rate. Yeah. This way you’re not gonna, you’re gonna, you’re going to try to lose, you know, you’ll lose a couple of hundred dollars versus a couple of thousand dollars, tens of thousands of dollars trying to protect your rate that, you know, it’s only for ten people.

Glenn: [00:02:09] Yeah, that makes a lot of sense. All right. So Captain Obvious, what’s the third one?

Bruce: [00:02:17] The third and final one. Yeah. Well, not.

Glenn: [00:02:20] The final one, but the last one we’re going to talk about on this podcast.

Bruce: [00:02:23] The last one is going to be listen get affiliate revenue. All right. Get get the restaurants out there. Get the the, the what do they call them? It’s a website. Get around. Yeah. Get around website that has all the the excursions and adventures that you can do and just get paid for referrals.

Glenn: [00:02:42] Nice.

Bruce: [00:02:42] Build it into your package, get a lower rate for the package, and then charge something on top of that. That’ll take care of you.

Glenn: [00:02:48] All right, I love it.

Bruce: [00:02:49] My number one is massages like the massages, the. If you refer someone and charge the. The hotel does the charge. The massage costs $5,050. The hotel charge 100 or. The massage costs $100. The hotel hotel charge 200 and they market it right there at the front desk. Right.

Glenn: [00:03:03] So you know, so put on the you’re selling a bottle of wine mindset. Right? There you go. Yeah, I love it. How can we learn more about what you do?

Bruce: [00:03:14] Oh you can follow me on YouTube, hotel guest management. And I’m also on LinkedIn, MJF hotels as well. So I’m, I’m all over the place.

Glenn: [00:03:21] Yeah. You sure? You sure. And he’s right here right now at our booth here at AAHOACon. Thank you so much for watching. Thanks. Red roof. Thank you. We’ll see you later.