Hotel Biz Shifts From Green Washing to Real Sustainability Efforts

During HITEC, I spoke with Gregoire Poirier, MBA, Director, Hospitality Eco Certification Programs with Audubon International, discussing the hospitality industry’s shift from superficial sustainability to impactful environmental practices. Emphasizing the market-driven demand for sustainable travel, he noted “significant savings” from technologies like food waste machines and energy management systems. He also underscores the importance of employee engagement in sustainability, suggesting that empowered staff can drive change and improve retention.