Hilton Launches Undergraduate by Hilton for Smaller University Markets

During NYU IHIF, Hilton debuted Undergraduate by Hilton, a brand-new conversion product aimed at university markets where a full Graduate Hotel may not fit.

Glenn Haussman speaks with Jenna Hackett, SVP, Global Leader, Lifestyle Brand Management at Hilton, about how Undergraduate by Hilton connects with Graduate Hotels while giving owners a more affordable, scalable conversion option.

Jenna explains how Hilton created a playful university feel while giving owners room for local color through artwork, paint, and design details. Glenn and Jenna also discuss university-market demand, Hilton’s conversion momentum, and lessons from Curio Collection, Tapestry Collection, and Outset Collection.

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