From Check-In to Checkered Flag: Hotelier and Race Car Driver Nathan Byrd Hits the Track with Sonesta

What happens when fast, friendly, and flexible becomes more than a brand promise? You hire a literal race car driver.

In this hashtag#NoVacancyNews, Glenn Haussman chats with Nathan Byrd, pro race car driver and hotel owner, and Brian Quinn, Chief Development Officer at Sonesta International Hotels. Together, they break down:
🏨 How Nathan’s family transformed their hotel into a hashtag#Sonesta
🚗 What it means to “activate” a brand motto—at 190 mph
🤝 Why racing and hashtag#hospitality aren’t as different as you’d think
🧳 The surprising ways Sonesta’s flexible model accelerates ownership value
🎬 And yes—an unofficial challenge to see if Brian is actually more flexible than Glenn
Whether you’re in the hotel business or the driver’s seat of brand growth, this quick-hit episode shows how innovation—and a little adrenaline—can go a long way.
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