Singapore, Monday May 27th – IHG® (InterContinental Hotels Group), one of the world’s leading global hotel companies, unveils Regent Hotels & Resorts’ new logo and monogram. The logo is designed to epitomize modern luxury with a nod to traditional cues respecting the brand’s heritage and identity. It is bold, confident and sophisticated balanced with a warm elegance that is in line with a modern hospitality brand.
The logo creation is an extension of the Regent rebranding journey which started last year. To deliver a deeply curated luxury brand at pace, IHG gathered learnings from outside of hospitality, engaging luxury tastemakers and experts from diverse fields to take the brand into the future of luxury. In the same vein, IHG engaged a panel of leading creatives and experts from fashion and luxury such as celebrated fashion designer, Tanya Golesic, President Jimmy Choo, America’s, Designer Bibhu Mohapatra and Designer Simon Spurr to provide feedback on the logo design. Their insights helped shape the design directions that resonate most with our guests and best reflect the characteristics of Regent.
Designed by renowned creative director and typographer, Andreas Neophytou, who has done work for the world’s leading luxury brands, the new logo is defined by an elegant simplicity. Built on the legacy of the original logo, the leg of the R is extended in a lateral curve from the stem downwards to the baseline, eventually joining it to the “e” resulting in a referential brush-like character the subtly alludes to the primary one.
When the Regent brand was founded over 40 years ago, it changed the face of modern luxury. It was a pioneer in hotel design with bold firsts that captured imaginations and set new standards in luxury and will continue the legacy of ultimate luxury hospitality.
Regent Hotels & Resort is present in five countries with six open hotels including the award winning Regent Beijing, Regent Berlin and Regent Porto Montenegro and four properties due to open in the next three to five years in Hong Kong, Jakarta, Kuala Lumpur and Phu Quoc.
About Regent® Hotels & Resorts: Guests have made grand entrances through the doors of Regent® Hotels & Resorts for nearly half a century. Born in 1970, our collection of modern hotels and resorts are home to stays both serene and sensational. The type of experiences that spark stories and charm even the most seasoned of travellers. Regent Hotels & Resorts hotels are located in some of the globes most inspiring must-see destinations, from urban streetscapes rich in culture to ports with breath taking seaside views. An invitation to life’s most scenic moments. Regent hotels are amongst the most well-known luxury hotels in the world, with six open hotels including the exclusive Regent Beijing, Regent Berlin and Regent Porto Montenegro and three further properties due to open in the next 3-5 years in Jakarta, Phu Quoc and Kuala Lumpur. For more information and to book, visit www.regenthotels.com
IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, Hotel Indigo®, EVEN® Hotels, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, voco™, Holiday Inn®, Holiday Inn Express®, Holiday Inn Club Vacations®, Holiday Inn Resort®, avid™ hotels, Staybridge Suites® and Candlewood Suites®.
IHG franchises, leases, manages or owns more than 5,600 hotels and nearly 843,000 guest rooms in more than 100 countries, with over 1,900 hotels in its development pipeline. IHG also manages IHG® Rewards Club, our global loyalty programme, which has more than 100 million enrolled members.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 400,000 people work across IHG’s hotels and corporate offices globally.
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