Sydney and New York – November 28, 2017 – Travellers have hit the road in record numbers this holiday season – sitting for hours in planes, trains and automobiles, (over)indulging in holiday treats, and stressing over family reunions . . . how will they keep their health in top shape as they move into 2018?  Wellness tourism, is growing twice as fast as tourism overall according to the Global Wellness Institute – and Local Measure, the leading location-based social intelligence platform for hospitality and tourism, has just released findings from proprietary research on the wellness-related requests travellers have been asking for at more than 200 hotels worldwide.

From fashionable clothing including organic and wearable tech, to transformative travel experiences, new spa and weight training options as well as unexpected food requests – travellers are setting the pace for 2018 and hotels are taking notice.

“Wellness trends come and go, as people seek newer, better experiences, but the fundamental wellness pillars essential to overall health remain the same – including diet, exercise, sleep, air quality, light, temperature and mental health,” said Jonathan Barouch, Founder and CEO of Local Measure. “This is true in travel as well. The wellness economy now represents a $3.7 trillion industry, and social media has exploded the phenomenon – making wellness not just a desirable feature for hotel guests, but a truly communal online experience. Our research has revealed some of the top trending conversations in this area.”

Here’s the list of what’s trending for 2018 – and what’s out


wearablesWearable Tech

Loved by the tech crowd and the fashion crowd, wearable tech has finally become mainstream after a shaky start. Tracking your fitness progress has never been so addictive.

HIIT training

HIIT training involves alternating short, intense exercises like box jumps, burpees and weighted lunges with less intense recovery periods. It burns a high amount of calories in a short time.

Buddha Bowls

These colorful, healthy plant-based bowls of veggies, seeds, and grains artfully arranged into neat sections, were practically designed to show off on Instagram.

Wellness coaching

According to the American College of Sports Medicine’s ninth annual Worldwide Survey of Fitness Trends, health and wellness coaching merged as a trend in 2015 and it’s not slowing down. Now that people are commonly accessing a range of health specialists, a wellness coach can provide holistic management.

Gut Health

Have you been noticing more kombucha, kimchi and sauerkraut around these days? That’s due to the role of bacteria in gut health, which is linked to everything from Alzheimer’s, immunity, mental health and obesity. A Google Trend Analysis (June 2017) showed ‘gut health’ as one of the fastest growing search terms when it comes to managing health through food.

Silent Retreats

The hardest thing to achieve for many is silence, thereby making it a luxury that people will gladly pay for in the right environment. Silent retreats tie in with mindfulness, meditation and mental health.

Sustainable, organic clothing

Fast fashion has been developing a social stigma over the years, while sustainable, organic clothing companies are now becoming more fashionable with brands like Everlane, Nudie Jeans and Back Label (the latter working in conjunction with Rocco Forte Hotels).

Sugar detoxes

If there is one archvillain these days when it comes to food, sugar is it. Authorities on nutrition have even gone so far as to classify it as a drug like caffeine. To top it off, sugar is now also being cited as a leading cause of heart disease.


Adaptogens are powerful substances that boost the body’s response to physical and emotional stress. Ginseng, Holy Basil, and reishi mushrooms are a few. Often sold in beautifully packaged jars, they are also being added to coffees and smoothies amongst other things.

Hot and Cold Spas

Some like it hot… and some like it cold. Infrared saunas are one the latest wellness trends on Instagram, while cryotherapy (where you enter a chamber of cooling nitrogen mist) is a craze blowing up with both celebrities and athletes. Local Measure found twice as many sauna mentions at hotel properties in 2017, compared with 2016.



The elegant, ballet-inspired exercise regime that builds core strength and flexibility certainly still has its advocates, but it no longer sits in the list of Top 20 fitness trends according to a survey by ACSM’s Health & Fitness Journal.

Core training

It’s not that people don’t care about six packs anymore, but core training, which focuses on the abdomen, thorax and back, has fallen in popularity as a specific exercise regime.

Indoor cycling

Soul Cycle took New York and other metropolis’ by storm, and while spin classes continue to be offered in gyms and studios across the world, they no longer are in the top 20 fitness trends.

Whey Protein

Whey shakes and pancakes were all the rage for a while when the protein craze started. While sports supplements are still growing, people have toned down their protein obsession.

Soy lattes

It used to be that soy milk was the only dairy-free alternative offered by most coffee shops. However, concern over phytoestrogens in soy has led many to choose almond milk over soy.

Quitting carbs

Carbs became the enemy in the early 2000s, with many people suddenly developing gluten intolerances. Genuine intolerances aside, the demonization of wheat has eased up with the healthy eating crowd.

Bikram Yoga

With yoga’s popularity in the western world going on strong for decades now, it’s safe to say that it’s not going anywhere, but the intensely hot Bikram yoga practice has lost its hype.

Frozen Yoghurt

The number of ‘froyo’ shops opening in all corners of the globe has slowed. The soft smoothness of froyo made it undeniably delicious, but the sugar content left it on par with regular ice cream.

Açaí bowls

Açaí may be one of the sexiest fruits thanks to its Brazilian roots, but many have realized that this ‘superfood’ dessert, usually laced with guarana syrup or other sweeteners, isn’t as healthy as they thought.

‘Low fat’ labeling

The tides have been turning towards more natural, whole foods for some time meaning that manufactured, highly processed foods (including ones bearing the label ‘lite’ or ‘low fat’) are out.

Research Details

The wellness trends were developed after reviewing third-party data. Local Measure validated the results using data from approximately 100,000 social media accounts from approximately 200 hotels, including major hotel brands, in he United States and the Asia Pacific from 2016-2017.

Wellness White Paper

Local Measure has just released “The Business of Being Well,” a new eBook that brings together the company’s proprietary research on wellness, including monitoring the social feeds from guests at more than 200 hotels worldwide. The eBook also offers commentary from CEOs and executives at several of the world’s largest hotel brands, whose companies are at the leading edge of wellness for travellers.

In addition to commentary from these senior executives, the eBook contains a wealth of information on current wellness and fitness programs at hotels worldwide.

For more on wellness in the hotel industry and where the movement is heading, click

About Local Measure

Local Measure is the leading customer intelligence platform in the tourism and hospitality sectors. Local Measure’s clients include many of the world’s largest tourism and hospitality brands. The company merges local content, social media and mobile technology, to provide customers with live access to operationalise customer data, rich content and analytics at a local level. For more information about Local Measure, visit our website and follow us on Instagram and Facebook.


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