ALIS Day 2: Why Hotel Owners Aren’t Making Big Moves Yet

Day 2 at ALIS brought more clarity — and more patience.

In this episode of No Vacancy, Glenn Haussman checks in with Bruce Ford, SVP at Lodging Econometrics, reporting live from ALIS while Glenn remains snowbound back east.

Bruce explains why the industry feels like it’s “getting ready to get ready,” how today’s environment mirrors past cycles, and why renovations, conversions, and selective tech investments dominate owner conversations. They also talk about muted forecasts for 2026, the potential impact of the FIFA World Cup, and why some markets will benefit far more than others.

Topics include:

• Why the industry feels stuck on a plateau

• How this cycle compares to earlier downturns

• Why renovations and conversions keep accelerating

• Where owners actually invest in technology

• Why World Cup demand won’t lift every market