Includes multimedia experience focusing on continuing learning beyond the page 

NYC, May 3, 2021–As a global health crisis descended during spring 2020, essentially bringing Travel, Tourism, and Hospitality (TTH) to a halt, executives in that space panicked. But not everyone. Amidst chaos, a cadre of Gutsy Genius Thinkers (GGTs) reinvented their businesses, adapting and morphing to better fit a changing world and hospitality marketplace. But it wasn’t COVID that spurred these entrepreneurs to make meaningful change. Surveying their business landscape and adjusting course was already an ingrained way of thinking and acting that consistently separated these executives from many others. COVID just accelerated change.

The book from Gatekeeper Press, The Adapters (Theadapters.net), written by Sean Worker and contributor Glenn Haussman, showcases dozens of hardworking and shrewd GGTs in TTH. Using their insights and experiences as the starting point to dive deeper into the characteristics of agents of change and how to think like them, The Adapters is a multimedia business-learning experience that helps people think differently, respond differently, and fundamentally approach their careers and businesses to stack success in their favor. The book is designed for everyone in services enterprises, helping people examine their surroundings, understand how other industries think about problem-solving, and how to then adapt or innovate around barriers.

The Adapters is more than a book; it’s a multi-book, audio, and video series designed around long and short-form video podcast-style conversations with some of the brightest minds in travel, tourism, and hospitality. GGTs are never static, and neither is The Adapters, which is continually updated with new, in-the-moment content on Theadapters.net. QR codes within the book link to additional content and context, creating a true multimedia learning experience perfect for students, executives, and the eternally curious.

“The Adapters gets you up close and personal with the most respected leaders, operators, lawyers, analysts, academics, journalists, financiers, and innovators in travel, tourism, and hospitality. We also examine other industries such as retail, online and digital commerce, along with travel and property tech trends.  Read it, watch it or “play” along – you’re in control!” says Worker.

“For many professionals, including myself, 2020 uprooted everything we thought sacrosanct regarding business rules. We were lulled into a false sense of security by the now naïve notion we had it figured out. However, real-world reality upended everything, demanding new ways of deriving business intelligence. The Adapters provides those tools in an easily digestible format making learning fun and easy,” says Haussman.

The book is now available on Amazon.com, Barnes and Noble, iBooks, Google Books, Waterstones, The Book Depository.com, and many fine booksellers.

Engage now at www.theadapters.net. Read blog updates here.  Watch a brief introduction to the authors, the concept, and the book, watch this video.

About The Adapters

The Adapters is a book, audio, and video series designed around long and short-form podcast-style conversations with the brightest minds in travel, tourism, and hospitality. It’s designed to help people think differently, respond differently, and fundamentally approach their careers and businesses to stack success in their favor.

The Adapters was created by Sean Worker, with Glenn Haussman. Worker is a frequent guest lecturer and commentator on the space, having worked globally as CEO of BridgeStreet. Haussman is a hospitality industry insider, keynote speaker, event host, and publisher of novacancynews.com, home to the industry-leading No Vacancy Live video podcast. He formerly taught Consumer Behavior and Advertising & PR at the Jonathan M. Tisch Center of Hospitality at New York University.