Most Hotel Websites Don’t Use Video — That’s Why Guests Bounce

One frustrating thing about hospitality: guests want to research rooms visually, but most hotel websites don’t include video. When hotels force guests to imagine a room, they simply move on.

So I talked with Jason Craparo, CEO of hovr, and Ethan Wiseman, VP of Product Management at aven hospitality, about what hotels can do right now to fix that disconnect.

🎥 Audit your site: count how many videos you actually show per room type, view, and suite category
📱 Build a “video path” that matches how guests shop: room → view → bathroom → balcony → public spaces
⚡ Add video without slowing the site: protect load speed or you lose the guest before they see the content
♿ Treat accessibility as a baseline, not a bolt-on: make video usable for more guests from day one
🏨 Use video to reduce uncertainty on high-consideration stays: fewer surprises means fewer abandons and fewer complaints
💰 Track what happens when guests watch video: more video consumption often lines up with higher spend, so measure it and price accordingly

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