Tokyu Hotels & Resorts Co., Ltd. (THR), operator of the TOKYU HOTELS chain, has joined Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, with 50 brands and 950 hotels in 100 countries.. 

  Tokyu Hotels & Resorts Co., Ltd. (THR), operator of the TOKYU HOTELS chain, has become the first Japanese hotel chain to join the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, with a diverse portfolio of 50 brands and 950 hotels in 100 countries. This paves the way for more than 40 hotels operated by THR in Japan to benefit from GHA DISCOVERY, a loyalty program with more than 34 million members worldwide.

  The GHA DISCOVERY loyalty program offers not only preferential rates and the DISCOVERY Dollars (D$) points system, but also exclusive member benefits such as local experiences that showcase regional attractions and VIP treatment based on membership tier—benefits that extend beyond brand and national boundaries.

GHA’s membership base of over 34 million will also provide us with access to new customer segments, primarily FIT (Free Independent Travelers), as well as long-stay guests in Europe and the growing affluent class in Asia. Additionally, we anticipate that an increase in direct bookings will lead to cost savings through reduced commission fees.

  Joining GHA will also benefit our approximately 1.1 million TOKYU HOTELS domestic members. In April 2027, we will launch our new membership program, TOKYU HOTELS DISCOVERY, and in September 2027, this will integrate with our existing membership program, TOKYU HOTELS Comfort Members. 

  Joining GHA marks a crucial step in strengthening THR’s global profile, enabling the group to enhance its international competitiveness and achieve sustainable growth, while maintaining its Japanese identity and existing brand positioning.

About Tokyu Hotels & Resorts Co., Ltd.

An operator of hotels, restaurants, and membership-based resorts, Tokyu Hotels & Resorts has a network across Japan under multiple brands, including THE CAPITOL HOTEL TOKYU, TOKYU HOTEL, TOKYU RESORT HOTEL, EXCEL HOTEL TOKYU, and TOKYU REI HOTEL. The network also includes unique brands such as BELLUSTAR TOKYO, A Pan Pacific Hotel, STREAM HOTEL, the STORYLINE hotel condominium series, and the TOKYU VACATIONS membership-based resort offering. The Group manages 61 hotels in Japan, as well as three partner properties in Japan and three overseas. Tokyu Hotels & Resorts company Purpose (mission) is “creating moments with people and the community, fulfilling hearts and mind.”

About About GHA and GHA DISCOVERY

Global Hotel Alliance (GHA) is the world’s largest alliance of independent hotel brands with 50 brands and 950 hotels in 100 countries. Its award-winning loyalty programme – GHA DISCOVERY – provides more than 34 million members with recognition, D$ rewards and exclusive experiences across its hotels and partners, both with and without a stay. Through membership in GHA, brands expand their global reach, drive incremental revenue, and reduce dependence on third-party channels, all while maintaining management independence and individual positioning.