Revenue-Share Digital Signage: Add Sponsor Income Without Upfront Spend
During the recently held AAHOACON, Glenn Haussman talked with Andrew Russo from AAHOA and Tony Hodgins, Regional General Manager with Legends Global, which operates the Pennsylvania Convention Center, about digital signage and sponsor revenue. Revenue share replaces upfront spend and creates a new income stream AAHOA added a sponsor two days before the show and…