STORYLINE ADVISORS LAUNCHES TO HELP BUSINESSES AND NON-PROFITS BUILD TRUST, STAY RELEVANT AND DRIVE GROWTH IN THE AI ERA

New strategic communications consultancy led by former Marriott International, Choice Hotels International, World Wildlife Fund and Honest Tea executive, Dan Forman  

Bethesda, MD, January 5, 2026: Storyline Advisors, a consultancy specializing in strategic communications and narrative development, officially launches today. Founded by Dan Forman, a communications leader with more than two decades of experience across hospitality (Marriott International, Choice Hotels International), food and beverage (Honest Tea under The Coca‑Cola Company, Oatly, Farmside Kitchen), conservation (World Wildlife Fund, Earth Hour), and entertainment (Aerosmith, James Brown, Prince, Michael Jackson, Discovery Communications), Storyline Advisors helps organizations drive growth through the power of earned and owned storytelling.

The rapid rise of AI‑driven platforms has made authentic, strategic storytelling more critical than ever. As algorithms increasingly shape public perception, the stories organizations tell through trusted media outlets and their own channels have become the most reliable ways to ensure accuracy, relevance, and resonance. Research shows audiences are 22 times more likely to remember information delivered as a story, and Large Language Models depend on narrative coherence and consistency to generate accurate content results.

“AI is rewriting the rules of visibility. If you don’t own your story, someone — or something — else will,” said Dan Forman, Founder and Principal Strategist at Storyline Advisors. “I launched Storyline Advisors to help companies and their executives navigate change and communicate clearly, authentically, and at the right moment, so they can build trust, stay relevant, and drive growth.”

Storyline Advisors partners with executives, growth‑stage startups, and established companies facing pivotal moments, including new product launches, market expansions, mergers and acquisitions, internal transformations, and reputational challenges.

Services include:

•      Corporate & Consumer Communications

•      Internal Communications

•      Crisis Communications

•      Executive Visibility / Thought Leadership Campaigns

•      Narrative & Messaging Development

•      Media Training Programs

•      And more…

About Storyline Advisors  

Storyline Advisors is a strategic communications consultancy based in Bethesda, MD. Founded by Dan Forman, the firm specializes in narrative strategy, corporate, consumer, internal, executive, and crisis communications, helping organizations advance their business through purposeful storytelling.