Sage Hospitality Group Expands Presence in Florida with The Ben, Autograph Collection

Waterfront Destination in West Palm Beach Strengthens Sage’s Experiential Hospitality Portfolio

DENVER, Colo. – MARCH 12, 2026 – Sage Hospitality Group announced today that it has assumed management of The Ben, Autograph Collection, a 208-room luxury lifestyle hotel in West Palm Beach, Florida. The addition expands Sage’s growing presence in Florida and reinforces the company’s commitment to experiential hospitality and its vision to redefine how the world experiences hospitality.

“The Ben represents exactly the kind of vibrant, experience-driven destination we seek to bring into our portfolio,” said Daniel del Olmo, President and CEO of Sage Hospitality Group. “As we continue evolving Sage into the hospitality industry’s Experience Company, we are focused on creating places where design, energy and local culture come together to shape memorable guest experiences. The Ben already delivers that sense of place, and we’re honored to partner with Related Ross to build on what makes this property such a dynamic destination.”

Located along the West Palm Beach waterfront, The Ben overlooks Palm Harbor Marina and the Intracoastal Waterway. Steps from Clematis Street and downtown cultural attractions, the hotel places guests at the center of one of South Florida’s most vibrant coastal communities.

The Ben offers immersive social spaces and thoughtful programming. Signature amenities include a rooftop lounge with a heated outdoor pool and panoramic waterfront views, a 24-hour fitness center, a curated library and complimentary bicycle access for exploring downtown.

The hotel’s culinary experiences are anchored by two restaurants, Proper Grit and Spruzzo, delivering elevated dining with sweeping water views. With more than 17,000 square feet of meeting and event space, The Ben also serves as a premier venue for weddings, corporate gatherings and social celebrations along Florida’s Gold Coast.

Opened in 2020, The Ben was recently acquired by Related Ross, a West Palm Beach-based real estate development firm, marking a continued investment in the city’s evolving landscape.

“The Ben is an important part of West Palm Beach’s continued evolution as a vibrant waterfront destination,” said Ken Himmel, President of Related Ross. “As we expand our investment in the city, we are committed to ensuring The Ben remains a defining hospitality experience for residents and visitors alike. Sage Hospitality Group’s expertise in experiential hospitality and their track record of activating high-energy lifestyle destinations made them the right partner to lead the hotel’s next chapter.”

“With The Ben, we are continuing to grow a portfolio of lifestyle-oriented destinations that are deeply connected to their communities,” del Olmo added. “Experiential hospitality is not a trend for us. It is our foundation. Together with our partners, we will continue shaping this property into a place that brings people together and enriches lives, one experience at a time.”

For more information about The Ben, Autograph Collection, visit www.thebenwestpalm.com. 

To learn more about Sage Hospitality Group and its companies, as well as its growing portfolio of hotels and restaurants, visit www.sagehospitalitygroup.com.

About Sage Hospitality Group

Sage Hospitality Group is a purpose-led, award-winning hospitality development, investment and management company based in Denver, Colo. Sage’s four companies – Sage Hotel Management, Sage Restaurant Concepts, Sage Studio, and Sage Investments – work together to deliver on the promise of artful hospitality, setting a new standard for guest experiences by creating places that people want to go to, not through. Having been in business for more than 40 years, Sage Hospitality Group leverages deep experience and expertise in the development and operation of its diverse portfolio of lifestyle hotels, restaurants and entertainment venues across the United States and remains deeply committed to its purpose of enriching lives, one experience at a time. For more information on Sage Hospitality Group, visit www.sagehospitalitygroup.com.

About Related Ross

Led by visionary developer Stephen Ross, Related Ross is a fully integrated real estate company shaping South Florida’s next generation of growth. With more than $10B planned in investment across Palm Beach County, the firm is a market leader in attracting global companies and talent to South Florida.

As a catalyst for regional growth, Related Ross is advancing developments through public-private partnerships that strengthen business ecosystems, expand attainable housing offerings, support world-class healthcare, enhance higher education and K-12 opportunities, and cultivate innovation hubs to accelerate South Florida’s dynamic business and cultural growth. The firm also curates entertainment programming and thought-leadership initiatives that position the region as a national center for ideas and experiences. Its portfolio spans mixed-use, Class AA+ lifestyle office, luxury residential, affordable housing, city centers, hotels and hospitality, and public realm, designed to anchor long-term economic vitality in the communities they build.

Through the Related Ross Foundation, the company is focused on equitable growth that expands access to education, employment, and cultural vitality.

For more information, visit www.relatedross.com.