ROW NYC Celebrates Full Reopening with Times Square Ribbon Cutting

All 1,331 rooms now open following a property-wide renovation, with Percy All Day, the hotel’s new all-day café and bar

NEW YORK, NY (September 29, 2026) — On Tuesday, September 29 at 9 a.m. ET, ROW NYC joined the Times Square Alliance for a ribbon-cutting ceremony marking the official full reopening of the 1,331-room hotel after a property-wide renovation.

Set in the heart of Times Square at the corner of 45th Street and Eighth Avenue, today’s ceremony featured remarks from Timothy Dowd, Managing Director of ROW NYC; Zachary Berger, Principal at Highgate; and Gary Winkler, Senior Vice President, Stakeholder Services & Signature Events at the Times Square Alliance. They were joined by Highgate leadership, along with the ROW NYC team and Times Square Alliance partners.

What began as a phased reopening in May 2026 is now a fully realized hotel, with all 1,331 keys officially open. The renovation gives one of Times Square’s largest hotels a new chapter, designed to match the energy of the neighborhood and give travelers a place to land at the end of the day. Key updates include:

·        Completely redesigned guest rooms

·        Reimagined public spaces designed as places where people can gather

·        Percy All Day, a new all-day café and bar in the lobby

To celebrate the milestone, Percy All Day will serve a $13.31 menu, a nod to the hotel’s 1,331 rooms. It features:

·        Times Square Double: a Coney Island local beer and choice of well liquor

·        Prosecco & Daily Dip

·        Opening Night Manhattan

·        ROW Royale

WHEN: Tuesday, September 29, 2026 at 9:00 – 10:00 AM

WHERE: 700 8th Ave, New York, NY 10036 

ABOUT ROW NYC: ROW NYC is an inviting hotel located in the heart of Times Square, offering travelers an uncommonly understated stay at the center of the city. Designed for guests who want New York’s energy on demand and a calm, comfortable reset when they’re done with it, the hotel pairs a prime location with a sense of ease that carries throughout the experience. Reimagined guest rooms are inspired by Broadway’s tradition of craftsmanship and tailored for rest after long days in the city. The lobby expands into an all-day café and bar, where guests can move easily from morning coffee to casual meals and evening drinks at their own pace. Wherever the day takes you, end it effortlessly at ROW NYC.