Pyramid Global Hospitality Extends Data Analytics Partnership with Knowland

Partnership increases the number of properties using the Knowland Platform and endorses the group sales solution across Pyramid Global portfolio hotels

ARLINGTON, Va. — Jan. 4, 2023 — Today, Knowland, the world’s leading provider of data-as-
a-service insights on meetings and events for hospitality, announced that Pyramid Global
Hospitality has expanded its long-standing relationship with Knowland, implementing the group
data solution in additional properties and utilizing the platform across its Americas portfolio.

Pyramid Global is widely recognized for its data-driven and people-first approach to exceptional
hotel management, including its forward-thinking sales strategy. The expanded Knowland
partnership includes providing properties with Knowland’s data insights to drive better account
strategy and direct sales efforts, ultimately increasing returns for owners.

Jeff Weggeman, vice president of sales and marketing, Pyramid Global Hospitality,
states: “Our priority for business analytics is high-quality data that offers actionable insights with
easy incorporation into daily operations. We rely on Knowland’s data to help our sales teams
unlock opportunities beyond their traditional comp sets, such as market segmentation, new
competitor activity, and past buying behaviors and preferences of target accounts. Having this
knowledge at their fingertips provides our sales teams with the leverage they need to book more
business. We have partnered with Knowland for years, and their hands-on, willing-to-support
approach has been key to ensuring property adoption and user engagement.”

Pyramid Global provides its portfolio with a unique set of tools allowing an iterative and
methodical exploration of each hotel’s data. That commitment creates a culture of continuous
improvement in how the company approaches its direct sales effort.

The Knowland Platform provides a unique set of advantages to Pyramid properties:

•  Leveraging easy-to-use, actionable meetings data – Access to Knowland’s extensive
event database and actionable dashboard empowers directors and on-property sales
teams with at-a-glance metrics to move from knowledge to action. Sales can take informed action to shift share from competitors and better understand which target markets and industry segments are performing best.

•  Gaining clarity from buying behavior and preferences – Key market analytics and
reporting functionality help above-property sales leaders benchmark regional clusters
and property-level hotels while identifying group opportunities. Using these insights in
conjunction with internal brand or management company data, sales teams can leverage
account past buying behavior and meeting planner preferences to plan account strategy
effectively.

•  Activating usage and building loyalty through a hands-on approach – Training new
and returning sales directors to take advantage of the nuances of any data program is
critical to success. Knowland provides regular hands-on training plus easily consumable
video content that builds team adoption with step-by-step instructions on how to
leverage data for identifying opportunities and threats.

ABOUT KNOWLAND
Knowland is the world’s leading provider of data-as-a-service insights on meetings and events
for hospitality. With the industry’s largest historical database of actualized events, thousands of
customers trust Knowland to sell group smarter and maximize their revenue. Knowland
operates globally and is headquartered just outside Washington, DC. To learn more about our
solutions, visit www.knowland.com or follow us on Twitter @knowlandgroup.

ABOUT PYRAMID GLOBAL HOSPITALITY
Pyramid Global Hospitality was formed by the 2021 merger of three hotel and resort
management companies, creating the most owner-focused, experiential company in the industry
and its best workplace. The organization’s global portfolio spans more than 240 properties in the
U.S., Caribbean, and Europe. It maintains offices in Boston; The Woodlands, Texas; Cincinnati;
and London. For more information, visit www.PyramidGlobal.com.