Partnership delivers a universal interface, the Knowland Connector, to streamline data acquisition and expand the Knowland data set

ARLINGTON, Va. — June 16, 2022— Knowland, the world’s leading provider of data-
as-a-service insights on meetings and events for hospitality, and Uniguest, a global
leader in digital engagement technology, announced today a technology partnership
resulting in the Knowland Connector, an innovative interface making data integration
with the Knowland Platform seamless across property-level systems.

The partnership addresses the ongoing challenges of complex and fragmented data
across the hospitality technology stack. The Knowland Connector enables Knowland to
electronically ingest data from different sources, including brand-specific and industry-
standard sales and catering, digital signage, CRM, and PMS platforms.

• Universal interface reduces friction — Seamlessly integrates data from
various sources to reduce friction for customers that previously had chosen to
self-report meeting and event data. Eliminates the need for hotels to pull and
submit data manually, saving time while reducing human error and improving
data accuracy through automation.

• Increases data accessibility and ubiquity — Improves data acquisition
processes and is another indication of the trend of data companies coming
together to integrate technologies and enrich data sets. Hotels will gain
expanded data access and additional insights through the Knowland Connector.

• Streamlines portfolio expansion — Helps hotel owners and asset managers
quickly bring newly acquired properties (or reflagged assets) online without
custom development or a long integration development cycle. Integration into
Knowland’s portfolio makes reporting seamless, reduces the cost and time to
spin up new assets, and delivers the ability to focus on capturing group business
market share.

Jeff Bzdawka, CEO, Knowland, said: “This type of partnership is a testament to the
importance of data integration and software vendor collaboration. Leveraging Uniguest’s
integration expertise will enable our clients to gain insights from a broader range of data
types. We are excited to take the next step in the advancement of the Knowland
platform by opening our data set to a wealth of new sources that can be incorporated
effortlessly and, in turn, reveal a new world of opportunities for our clients.”

Jeff Hiscox, CEO, Uniguest, said: “Uniguest and Knowland are excited to finalize this
partnership to create more efficiency and value for the Knowland Platform. Knowland is
committed to continually improving data quality and quantity, and this partnership provides an opportunity for our two companies to deliver enhanced value to an
extensive market beyond our shared customer base. Both chains and management
companies are excited about the simplicity of data acquisition and the newly expanded
data set available with the Knowland Connector.”

Knowland is the world’s leading provider of data-as-a-service insights on meetings and
events for hospitality. With the industry's largest historical database of actualized
events, thousands of customers trust Knowland to sell group smarter and maximize
their revenue. Knowland operates globally and is headquartered just outside
Washington, DC. To learn more about our solutions, visit or follow
us on Twitter @knowlandgroup.

Uniguest is a global leader in providing connected technology solutions to enable those
in hospitality, senior living, sports, entertainment, retail, education, corporate, and
enterprise to engage with their audience. Uniguest is highly focused on creating deep
client relationships as evidenced by its most recent NPS score of 78. Uniguest provides
turnkey technology solutions that include hardware and software solution packages,
professional services, system implementation, and 24/7/365 multi-lingual support. The
Uniguest family incorporates the Tripleplay, Touchtown and JANUS Displays
technology and teams.

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