Choice Hotels International Launches Largest Multichannel Marketing Campaign in Company History, Featuring Actor and Writer Keegan-Michael Key

‘A Stay for Any You’ Highlights Choice’s Diverse Portfolio of Hotel Brands Ensuring Travelers Can Find the Right Hotel for Any Occasion

NORTH BETHESDA, Md., Jan. 8, 2024 – Today, Choice Hotels International, Inc. (NYSE: CHH)
launched its newest multichannel national marketing campaign, “A Stay for Any You.” The
largest in Choice Hotels’ history, the campaign stars actor and writer Keegan-Michael Key in
national TV and streaming TV ads and social media content. The campaign highlights some of
the many reasons people travel and how with a diverse portfolio of 22 hotel brands — ranging
from full-service upper upscale and upscale properties to midscale, extended stay and economy
options — Choice is able to meet the needs of all travelers. The broadcast ads were co-written
by Key, his partner Elle Key, and McKinney, Choice’s creative-agency-of-record. The campaign
begins today and runs through the end of the year. You can view the first TV ad here:
https://youtu.be/yj0xaRgRGaU.

“While guests travel for many different reasons, from family vacations and romantic getaways
to business trips, what’s universal is the need to find a hotel that provides the right amenities at
the right price in the right location,” said Noha Abdalla, Chief Marketing Officer for Choice
Hotels. “Keegan-Michael Key, using his one-of-a-kind comedic style and celebrated versatility,
brings to life several real-world scenarios to showcase how Choice Hotels has the perfect hotel
to meet any traveler’s needs, bookable on ChoiceHotels.com.”

Keegan-Michael Key said, “I’m excited to play Choice’s ‘Any You’ character, which resonates
with me and that moment in the travel planning process where I’m figuring out, ‘What version
of me is going on this trip? Thankfully, Choice has a hotel for all versions of you — whether
that’s business you, family road trip you, or weekend getaway with friends you.”

The new marketing campaign is the first since Choice Hotels integrated the Radisson Hotels
Americas brands into its world-class reservation system and migrated members of Radisson
Rewards Americas to its award-winning Choice Privileges rewards program. The campaign is
aimed at the value-conscious family, young professional, and business traveler audiences, with
Key bringing various travel scenarios to life in hilarious fashion. Choice worked to execute the
media buy with Havas, and the campaign will run across broadcast, cable, and streaming TV,
SiriusXM, Spotify, and social and digital platforms, including Facebook, Instagram, Snapchat,
TikTok, and Key’s own social media handles.

The campaign features four Choice Hotels brands — Radisson, Cambria Hotels, Comfort and
Quality Inn. Radisson and Cambria are the two upscale brands featured in the marketing
campaign. At Radisson, travelers get a full-service experience offering style and a personable
service, with bright, fresh spaces that are both inviting and functional, including amenities
geared toward business travel, room service, and more. Cambria Hotels offer simple pleasures,
and upscale amenities — such as locally inspired menus and specialty cocktails — designed to
help modern travelers make the most of their trips. After undergoing a $2.5 billion
transformation funded jointly with franchisees, Comfort hotels offer travelers a consistent,
warm and welcoming experience with all the amenities they need, including a free hot
breakfast, to help them feel refreshed and ready to take on the day. Finally, Quality Inn
provides guests with comfortable beds and an affordable stay, allowing them to relax and focus
on what really matters — creating memorable experiences.

For more information on the campaign or to book your next Choice Hotels stay, visit
choicehotels.com.

About Choice Hotels
Choice Hotels International, Inc. (NYSE: CHH) is one of the leading lodging franchisors in the
world. Choice® has nearly 7,500 hotels, representing almost 630,000 rooms, in 46 countries and
territories. A diverse portfolio of 22 brands that range from full-service upper upscale
properties to midscale, extended stay and economy enables Choice® to meet travelers' needs in
more places and for more occasions while driving more value for franchise owners and
shareholders. The award-winning Choice Privileges® loyalty program and co-brand credit card
options provide members with a fast and easy way to earn reward nights and personalized
perks. For more information, visit www.Choicehotels.com.