Nashville Hits 31.5 Percent Meeting and Event Growth in October, according to Knowland

October event volume increased 12.8 percent compared with last year

ARLINGTON, Va. — Nov. 8, 2023 — Knowland, the world’s leading provider of data-as-a-service
insights on meetings and events for hospitality, reports Nashville experienced strong growth for meetings and events since last year at 31.5 percent. Las Vegas came in second with 20.3 percent year-over-year growth. Overall, U.S. industry growth of meetings and events increased by 12.8 percent. This data is sourced from Knowland’s sales intelligence platform designed to help hoteliers build and protect a hotel’s revenue base.

Nashville was the hot spot for conventions and meetings, bolstered by Healthcare and Financial/Banking as its top industry drivers. Music City’s average attendance was 103, and the average meeting space used was 2,762 sq. feet.

• Year-over-year comparison – October 2023 event volume increased 12.8 percent over October
2022.
• Top five markets (by event percentage growth) – Nashville led the top 25 U.S. markets with
Healthcare meetings, followed by Financial/Banking industry events. The following four markets:
Las Vegas, Oahu Island, Minneapolis/St. Paul and Los Angeles/Long Beach rounded out the top
five growth markets. Below is additional insight into the top drivers for these markets.
◦ Nashville: Healthcare, Financial/Banking, Consulting, Technology, and Insurance.
◦ Las Vegas: Technology, Healthcare, Training/Education, Travel, and Charity/Non-Profit.
◦ Oahu: Travel, Transportation, Charity/Non-Profit, Training/Education, and
Pharmaceutical/Biotech.
◦ Minneapolis: Manufacturing, Charity/Non-Profit, Financial/Banking, Healthcare, and
Training/Education.
◦ Los Angeles-Long Beach: Charity/Non-Profit, Training/Education, Healthcare,
Manufacturing, and Travel.

• Top markets outside the top 25 (by event percentage growth) – The top overall U.S. markets
by year-over-year growth in meetings and events were Fort Myers, FL; Lexington, KY;
Delaware; West Palm Beach-Boca Raton, FL; and Harrisburg, PA.

About the Data: This data is provided to help hoteliers still building momentum gain insight into the top
locations selected by today’s meeting planners. This information about the leading industry drivers
provides a clear picture of those groups that are returning to the meeting and event space. Insights
presented are a result of the analysis of meetings and events data acquired through Knowland data
collection and aggregation methods, including field reporting and automated methods of customer and
non-customer data collection in primary, secondary, and tertiary markets, as well as its large historical
database.

ABOUT KNOWLAND
Knowland is the world’s leading provider of data-as-a-service insights on meetings and events for
hospitality. With the industry’s largest historical database of actualized events, thousands of customers trust Knowland to sell group smarter and maximize their revenue. Knowland operates globally and is
headquartered just outside Washington, DC. To learn more about our solutions, visit www.knowland.com or follow us on Twitter @knowlandgroup.