Lark Selects Olive’s Intelligent Commerce Platform to Power Next-Generation Booking Across Its Portfolio

Partnership signals a major industry shift from legacy systems to AI-native, guest-first commerce for North America’s leading independent hotel operator.

LOS ANGELES, CA — [November 12, 2025] — Olive, the intelligent commerce platform for hotels, today announced an exclusive, portfolio-wide partnership with Lark, North America’s leading operator of independent hotels under 150 keys. The partnership will deploy olive’s guest-first and intelligent booking platform across Lark’s growing portfolio of nearly 80 hotels across 22 states and two countries.

Lark’s selection of olive signals an industry-wide shift from legacy technology toward intelligent commerce, giving hotels greater brand control and guest insight. By replacing outdated booking systems, Lark will deliver seamless, personalized digital experiences that mirror its on-property hospitality.

Selecting olive after an extensive evaluation against every major booking engine and CRS, Lark has validated the platform’s position as the new leader in intelligent hotel commerce, proving olive’s enterprise-ready capability to deliver tangible results across a premier, multi-brand portfolio.

“Our guests expect an online experience that feels as personal and effortless as their stay,” said Peter Twachtman, CEO of Lark. “Olive stood apart as the only platform capable of delivering that branded, high-converting experience. We’re not just upgrading technology; we’re investing in the future of our guest relationships.”

Olive’s platform delivers measurable performance, including an average 84% increase in conversion and 76% lift in direct bookings across its partners, significantly reducing dependence on third parties. Its fully integrated booking technology eliminates redirects and widgets, creating a seamless extension of each hotel’s brand identity.

“Lark represents the best of independent hospitality,” said Eric Lutz, Co-Founder and CEO of olive. “Together, we’re proving that hotels don’t have to choose between design, data, and revenue. This partnership ushers in a new era of intelligent, guest-first commerce.”

Olive integrates seamlessly with Mews and other leading PMS platforms, ensuring two-way data flow that eliminates duplication and busywork. The rollout will be completed in early 2026 across Lark’s portfolio.

About olive
Olive is the intelligent commerce platform redefining how hotels sell online. Transforming the hotel website into its top-performing channel, olive delivers personalized, brand-forward booking experiences that feel effortless for guests and powerful for hotels. Guest-first and inspired by modern ecommerce, olive brings the intelligence and performance of the world’s best online retailers to hospitality, helping hotels reclaim control of their direct channel. Learn more at www.tryolive.com

About Lark

Lark Hotels operates lifestyle properties in high-profile destinations. Each Lark Hotel invites guests to experience intimate getaways in the heart of an iconic destination, feel the pull of nostalgia, and find attentive service when they want it or privacy when they don’t. In 2020, Lark Hotels launched its third-party management division, focused on the management and marketing of independent hotels throughout the United States. In 2021, Lark Hotels introduced Bluebird by Lark, a sister collection of boutique roadside lodges, reimagined for the great American road trip. In 2024, seven Lark Hotels properties were awarded prestigious Michelin Keys from Michelin Guide, a coveted honor that recognizes the country’s most outstanding hotels. Most recently, Lark Hotels opened AWOL Stowe, the third iteration of its emerging AWOL brand in the heart of Stowe, Vermont, complete with an outdoor Nordic spa deck and free-standing A-frame cabins. In 2025, Lark Hotels will debut several new and noteworthy properties in sought-after destinations, including their first in a major metropolitan city. For more information about Lark Hotels and Bluebird by Lark, visit larkhotels.com and bluebirdhotels.com.